National Sales Director - Canada

Sazerac Company•Toronto, ON

1d•CA$157,581 - CA$236,372•Remote

About The Position

This National Director of Sales role leads how Sazerac grows across Canada through strong retailer, distributor, and liquor board partnerships. You’ll own national sales strategy across channels, driving volume, share, and brand contribution in a fast-moving, high-growth environment. This is a highly visible leadership role focused on building distribution, accelerating innovation, and aligning teams around clear commercial priorities. If you know how to lead through complexity, influence at senior levels, and turn strategy into execution, this role offers significant impact and ownership.

Requirements

Bachelor’s degree
15+ years of sales leadership experience within the Canadian consumable, beverage, or CPG industry
Proven experience managing retailer relationships, distributor networks, and Canadian liquor boards
Demonstrated ability to lead in high-growth environments, influence strategy, and drive results through complexity and ambiguity

Nice To Haves

Experience leading field sales teams and managing indirect sales organizations
Background in budgeting, financial planning, or commercial analysis
Experience launching innovation and managing end-to-end commercialization strategies

Responsibilities

Lead national sales strategy across Canada, driving growth in volume, share, and distribution across channels
Build and influence senior relationships with retailers, liquor boards, distributors, and internal stakeholders to accelerate business results
Develop and execute commercial plans that align teams around clear priorities, KPIs, and growth targets
Drive innovation and new business development, managing opportunities from concept through execution
Use reporting, analytics, and market insights to identify opportunities, manage performance, and guide decision-making