National Consumer & Logistics Sector Marketing Manager

Forvis Mazars • Charlotte, NC

11h

About The Position

The National Consumer & Logistics Sector Marketing Manager leads strategic marketing for the national Consumer & Logistics sector within the Marketing and Business Development organization. The role partners with national sector and service line leaders, sector committees, consulting marketing leaders, regional sector marketing leaders, business development, and other stakeholders to shape and execute marketing strategies that increase brand awareness, strengthen relationships, and contribute to measurable growth and opportunity conversion.

The manager translates industry priorities into integrated campaigns and content strategies, oversees national sector programs and budgets, and coaches other national marketers. The role coordinates marketing plans and campaign execution across teams; develops sector strategies, thought leadership, and multi-channel campaigns; manages association partnerships and event programs; supports go-to-market and business development efforts; and analyzes marketing performance and return on investment. The position also manages sector content on the U.S. website and intranet and champions a digital-first, client-centered approach.

Requirements

• Bachelor's degree.
• 5–6 years of relevant marketing experience, including developing and executing strategic marketing plans, campaigns, content programs, events, and/or business development support initiatives.
• Passion for servant leadership, collaboration, and teamwork.
• Demonstrated ability to lead projects, manage competing priorities, influence stakeholders, and drive results in a collaborative, matrixed environment.
• Strong leadership, communication, project management, stakeholder management, and executive presence skills.
• Strong computer and software skills, including proficiency with Microsoft 365, CRM and/or marketing automation tools, project management platforms, and effective use of AI.
• Ability to travel up to 15% and support occasional activities outside normal business hours, as needed.

Nice To Haves

• Experience within the Consumer & Logistics sector.
• Master's degree.
• Prior experience at a professional services, consulting, public accounting, or B2B services firm.
• Experience leading or mentoring marketing professionals.
• Experience supporting industry, sector, service line, or account-based marketing programs.
• Working knowledge of lead generation, brand building, events, business development, strategic pursuits, client/prospect targeting, marketing analytics, and ROI measurement.

Responsibilities

• Coordinate Consumer & Logistics marketing activities and share plans, decisions, calendars, account priorities, and campaign execution across sector, service, and regional marketing teams.
• Develop and execute national sector marketing strategies, plans, campaigns, and deliverables aligned with sector priorities, business objectives, go-to-market strategies, growth goals, and the sector strategic plan.
• Work with national sector leaders, sector committees, and consulting leadership to identify industry themes, client needs, differentiators, value propositions, priority audiences, and revenue-generation opportunities.
• Build and manage integrated, multi-touch, multi-channel campaign strategies that may span sectors, service lines, and consulting offerings.
• Lead thought leadership strategy and execution, including content calendars, distribution plans, and articles, webinars, videos, case studies, testimonials, and sector-specific points of view.
• Manage national association partnerships, including publication advertising, speaking, sponsorships, and event opportunities, and assess return on investment.
• Guide event planning, promotion, attendee strategy, post-event follow-up, and coordination with MBD colleagues to support business development activation and opportunity conversion.
• Collaborate with Brand & Communications, Digital, Writing, Public Relations, Data & Insights, Consulting Marketing, Regional Marketing, and Business Development teams to align roles, timing, messaging, channels, and KPIs.
• Develop, manage, and monitor national sector marketing budgets and allocate resources effectively in support of sector priorities.
• Connect sector strategy to impact clients and prospects, target lists, pursuits, cross-selling opportunities, and relevant solutions to support go-to-market and business development.
• Track, analyze, and communicate marketing performance, campaign engagement, and ROI; use insights to optimize plans and improve impact.
• Manage sector content on the U.S. website and intranet.
• Manage, coach, and mentor national marketers; share best practices and model collaboration, accountability, and high-quality execution.
• Champion a digital-first, client-centered marketing approach that supports operational excellence and an Unmatched Client Experience.
• Travel up to 15% and support occasional activities outside normal business hours, as needed.

Benefits

• Robust total rewards program.
• Flexible work environment.
• Learning and growth opportunities.
• A workplace where relationships matter and every person feels valued and supported.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager