National Consumer & Logistics Sector Marketing Manager

Forvis Mazars, LLP•Charlotte, NC

About The Position

The National Consumer & Logistics Sector Marketing Manager leads strategic marketing for the national Consumer & Logistics sector within the Marketing and Business Development organization. The role partners with national sector and service line leaders, sector committees, consulting marketing leaders, regional sector marketing leaders, business development, and other stakeholders to shape and execute marketing strategies that increase brand awareness, strengthen relationships, and contribute to measurable growth and opportunity conversion. The role translates industry priorities into integrated campaigns and content strategies, manages national sector programs and budgets, and coaches national marketers. The position coordinates Consumer & Logistics marketing activities and leads national sector strategies, campaigns, thought leadership, association partnerships, and event planning. It collaborates across marketing, communications, digital, public relations, data and insights, consulting marketing, regional marketing, and business development teams. The manager supports go-to-market and business development efforts, tracks marketing performance and ROI, manages sector content on the U.S. website and intranet, and leads and mentors national marketers. The role promotes a digital-first, client-centered approach and supports the firm’s commitment to operational excellence and an Unmatched Client Experience®.

Requirements

Bachelor’s degree.
5–6 years of relevant marketing experience, including developing and executing strategic marketing plans, campaigns, content programs, events, and/or business development support initiatives.
Passion for servant leadership, collaboration, and teamwork.
Demonstrated ability to lead projects, manage competing priorities, influence stakeholders, and drive results in a collaborative, matrixed environment.
Strong leadership, communication, project management, stakeholder management, and executive presence skills.
Strong computer and software skills, including proficiency with Microsoft 365, CRM and/or marketing automation tools, project management platforms, and effective use of AI.
Ability to travel up to 15% and support occasional activities outside normal business hours, as needed.

Nice To Haves

Experience within the Consumer & Logistics sector.
Master’s degree.
Prior experience at a professional services, consulting, public accounting, or B2B services firm.
Experience leading or mentoring marketing professionals.
Experience supporting industry, sector, service line, or account-based marketing programs.
Working knowledge of lead generation, brand building, events, business development, strategic pursuits, client/prospect targeting, marketing analytics, and ROI measurement.

Responsibilities

Coordinate Consumer & Logistics marketing activities and communicate plans, decisions, calendars, account priorities, and campaign execution across sector, service, and regional marketing teams.
Develop and execute national sector marketing strategies, plans, campaigns, and deliverables aligned with sector priorities, business objectives, go-to-market strategies, growth goals, and the sector strategic plan.
Work with national sector leaders, sector committees, and consulting leadership to identify industry themes, client needs, differentiators, value propositions, priority audiences, and revenue-generation opportunities.
Build and manage integrated, multi-touch, multi-channel campaign strategies that may span sectors, service lines, and consulting offerings.
Lead thought leadership strategy and execution, including content calendars, distribution plans, articles, webinars, videos, case studies, testimonials, and sector-specific points of view.
Own and nurture national association partnerships, including publication advertising, speaking, sponsorships, and event opportunities; assess return on investment.
Guide pre-event planning, promotion, attendee strategy, post-event follow-up, and coordination with Marketing and Business Development colleagues to support business development activation and opportunity conversion.
Collaborate with Brand & Communications, Digital, Writing, Public Relations, Data & Insights, Consulting Marketing, Regional Marketing, and Business Development teams to align roles, timing, messaging, channels, and KPIs.
Develop, manage, and monitor national sector marketing budgets and allocate resources effectively in support of sector priorities.
Support go-to-market and business development efforts by connecting sector strategy to clients and prospects, target lists, pursuits, cross-selling opportunities, and relevant solutions.
Track, analyze, and communicate marketing performance, campaign engagement, and ROI; use insights to optimize plans and improve impact.
Manage sector content on the U.S. website and intranet.
Manage, coach, and mentor national marketers; share best practices and model collaboration, accountability, and high-quality execution.
Champion a digital-first, client-centered marketing approach that supports operational excellence and an Unmatched Client Experience®.