About The Position

The National Account Manager, Emerging Channels, manages a portfolio of growing Foodservice Management Company (FMC) partners in the healthcare segment. The role brings Red Bull’s strategy to life by driving sustainable growth, building partnerships, and identifying opportunities to expand Red Bull’s presence in emerging channels. The manager takes an entrepreneurial approach to account management, develops and executes strategic business plans, leads initiatives to secure new business, and creates vertical and horizontal route-to-market strategies. The position works with Field Sales, On Premise Key Accounts, On Premise Distribution, and On Premise Marketing to execute strategies and deliver results. The role may be based in Chicago, Illinois; New York, New York; Atlanta, Georgia; or Santa Monica, California. The National Account Manager builds relationships with account decision-makers and stakeholders, customizes presentations based on customer insights, negotiates contracts, and grows the pipeline of emerging FMC accounts. The role also partners with distribution, marketing, brand, category, and regional teams; leads category priorities in non-commercial channels; and monitors sales, financial performance, campaign effectiveness, budgets, and return on investment. The base salary range is $124,000–$186,000, plus cash incentives. Actual offers may vary based on work experience, and the stated range may change. Current benefits include medical, dental, and vision plans; a 401(k) match; family leave; paid time off and paid holidays; pet, legal, and life insurance; and tuition reimbursement. Benefits may vary based on employment nature or work location.

Requirements

  • At least 5 years of FMC account management or marketing strategy experience.
  • Strong ability to translate category insights into operational success.
  • Strong analytical skills and experience using internal and external data sources and insights.
  • Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills.
  • Fluency in English.

Nice To Haves

  • Experience leading strategic planning across teams.
  • Experience in the beverage or consumer packaged goods industries.
  • Bachelor’s degree or equivalent work experience.
  • Additional language skills.

Responsibilities

  • Build mutually beneficial relationships with account decision-makers and stakeholders.
  • Customize presentations using insights to address customer needs.
  • Negotiate contracts that support execution, visibility, and programming while maintaining appropriate spend per case.
  • Grow the pipeline of emerging FMC accounts to generate new sales volume and programming.
  • Conduct business reviews and hold partners accountable for agreed execution and programs.
  • Participate in relevant trade shows and conferences.
  • Collaborate with Distribution, Marketing, Brand, and Category teams to prioritize FMC customers.
  • Grow Red Bull’s route-to-market universe vertically and horizontally through existing or new distributor partnerships.
  • Communicate with business unit and regional stakeholders to drive execution and exchange account and program feedback.
  • Conduct regular reviews with Senior Directors and Directors of On Premise to review program results and plans.
  • Align with regional distributor partners to keep National Accounts prioritized and drive business initiatives and accountability.
  • Lead efforts in non-commercial channels to establish priorities and position Red Bull as a top-tier partner.
  • Help develop category insights and support channel execution.
  • Identify and share best practices for winning new customers and differentiating from competitors.
  • Track monthly sales volumes and analyze distribution reports to address gaps.
  • Conduct quarterly sales and financial target reviews, including competitive analysis.
  • Evaluate post-campaign effectiveness to optimize future investments.
  • Oversee account budgets with a focus on return on investment and cost efficiency.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • 401(k) match.
  • Family leave.
  • Paid time off and paid holiday schedule.
  • Pet insurance.
  • Legal insurance.
  • Life insurance.
  • Tuition reimbursement.
  • Cash incentives.
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