Advertising Manager

Adams Communications • Janesville, WI

2d • Onsite

About The Position

Adams MultiMedia of Southern Wisconsin is seeking a digitally savvy, results-driven Multimedia Sales Manager to lead its Janesville and Beloit sales teams. The manager leads five experienced outside Account Executives and reports directly to the Vice President of Revenue. This is an on-site position serving the Janesville and Beloit, Wisconsin, areas.

The role focuses on developing sales talent, building a strong and accountable sales culture, growing revenue, and building client and community relationships. Adams MultiMedia offers integrated marketing solutions including digital advertising, targeted display, connected TV/OTT, streaming audio, social media marketing, website development, video production, print advertising, events, and custom marketing programs. The manager helps the team combine these offerings into strategic campaigns that support local business growth.

The manager owns team revenue performance and sales execution, coaches Account Executives, develops new business and existing accounts, manages a select portfolio of key accounts, and collaborates with internal digital specialists. Compensation includes on-target earnings of $100,000 or more through a competitive base salary and monthly performance-based incentives.

Requirements

• Successful professional sales experience, including at least three years in a sales leadership role.
• Demonstrated success achieving sales goals and developing high-performing salespeople.
• Strong understanding of consultative selling, prospecting, account growth, and sales pipeline management.
• Experience selling or managing digital marketing solutions, multimedia advertising, or related business services.
• Strong organizational, communication, analytical, and problem-solving skills.
• Proficiency with CRM platforms, Mac, Office for Mac, and Google Workspace, and ability to quickly learn and teach new technology.
• Willingness to work on-site, actively coach in the field, and engage with the local business community.

Nice To Haves

• Ownership and ability to translate company direction and strategy into action.
• Accountability in setting expectations, measuring performance, and addressing problems constructively.
• Coaching ability demonstrated through observation, thoughtful questions, actionable feedback, and follow-up.
• Competitive drive and desire to exceed goals and continuously improve.
• Initiative in anticipating challenges, identifying opportunities, and acting independently.
• Strategic thinking combined with attention to daily sales activities.
• Adaptability to technology, new products, and the evolving media landscape.

Responsibilities

• Lead, motivate, and develop a team of outside Multimedia Account Executives.
• Coach through regular one-on-ones, joint sales calls, pipeline reviews, and ongoing professional development.
• Build a culture of accountability, urgency, collaboration, and consistent achievement; identify individual strengths and address performance gaps.
• Lead by example in prospecting, preparation, consultative selling, and client follow-through.
• Own the team's revenue performance and work toward or exceed monthly, quarterly, and annual goals.
• Drive new business development, expand existing client revenue, and transition transactional advertisers into strategic marketing partnerships.
• Develop and execute sales initiatives to grow market share and digital revenue and strengthen client retention.
• Personally manage and grow a select portfolio of key accounts.
• Coach Account Executives on discovery conversations that uncover client challenges, objectives, and growth opportunities.
• Guide the development of integrated multimedia proposals and demonstrate knowledge of digital marketing strategies, audience targeting, campaign performance, and return on investment.
• Collaborate with the digital agency and internal specialists to create customized marketing solutions.
• Use campaign analytics and performance data to identify opportunities, optimize results, and demonstrate client value.
• Set expectations for prospecting, discovery meetings, proposals, pipeline development, and closing activity.
• Use CRM tools, sales metrics, and performance reporting to manage activity and forecast revenue.
• Develop actionable monthly and quarterly business plans and ensure consistent execution.
• Take ownership of team performance, address challenges, and implement solutions.
• Represent Adams MultiMedia in the Janesville and Beloit business communities; build relationships with business owners, decision-makers, and community leaders.
• Participate in local networking, business organizations, and community initiatives, and identify emerging market opportunities.

Benefits

• Monthly performance-based incentives and a monthly bonus when the team achieves goal.
• Commission for personally bringing in new business.
• Professional development, training, and advancement opportunities.
• Paid time off and paid holidays.
• Paid volunteer and personal leave days.
• 401(k) retirement plan.
• Company-supported benefits.
• Reimbursement for approved business expenses, including mileage, phone, client entertainment, and local professional networking memberships.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed