Advertising Manager

Adams Communications Co • Janesville, WI

1d • Onsite

About The Position

Adams MultiMedia of Southern Wisconsin is seeking a digitally savvy, results-driven Multimedia Sales Manager to lead its Janesville and Beloit sales teams. Reporting directly to the Vice President of Revenue, this hands-on leader will manage five experienced outside Account Executives, build a high-performing sales culture, coach and develop talent, and drive measurable revenue growth. The role includes leading by example through prospecting, consultative selling, and client follow-through, while taking ownership of the team's revenue performance and personally managing a select portfolio of key accounts.

The manager will guide the team in selling integrated marketing solutions that include digital advertising, targeted display, connected TV and streaming, social media marketing, website development, video production, print advertising, events, and custom marketing programs. This includes developing strategic, measurable campaigns for local businesses, using campaign data to optimize results, and partnering with the digital agency and internal specialists. The position also represents Adams MultiMedia in the Janesville and Beloit business communities and builds relationships with local businesses and community leaders.

This is an on-site position in the Janesville/Beloit, Wisconsin area. On-target earnings are $100,000 or more, combining base salary and monthly performance-based incentives.

Requirements

• Professional sales experience, including at least three years in a sales leadership role.
• Demonstrated success achieving sales goals and developing high-performing salespeople.
• Strong understanding of consultative selling, prospecting, account growth, and sales pipeline management.
• Experience selling or managing digital marketing solutions, multimedia advertising, or related business services.
• Strong organizational, communication, analytical, and problem-solving skills.
• Proficiency with CRM platforms, Mac, Office for Mac, and Google Workspace, and ability to quickly learn and teach new technology.
• Willingness to work on-site, actively coach in the field, and engage with the local business community.

Responsibilities

• Lead, motivate, and develop a team of outside Multimedia Account Executives.
• Coach team members through one-on-ones, joint sales calls, pipeline reviews, and professional development.
• Build a culture of accountability, urgency, collaboration, and consistent achievement.
• Identify individual strengths, address performance gaps, and help salespeople reach their potential.
• Lead by example in prospecting, preparation, consultative selling, and follow-through.
• Own team revenue performance and work toward or exceed monthly, quarterly, and annual goals.
• Drive new business development, expand existing client revenue, and develop long-term marketing partnerships.
• Develop sales initiatives to increase market share, grow digital revenue, and strengthen client retention.
• Personally manage and grow a select portfolio of key accounts.
• Coach Account Executives to uncover client challenges, objectives, and growth opportunities through discovery conversations.
• Guide the development of integrated multimedia proposals that deliver measurable value.
• Collaborate with the digital agency and internal specialists to create customized marketing solutions.
• Use campaign analytics and performance data to identify opportunities, optimize results, and demonstrate client value.
• Set expectations for prospecting, discovery meetings, proposals, pipeline development, and closing activity.
• Use CRM tools, sales metrics, and performance reporting to manage activity and forecast revenue.
• Develop monthly and quarterly business plans and ensure consistent execution.
• Take ownership of team performance, address challenges, and implement solutions.
• Represent Adams MultiMedia in the Janesville and Beloit business communities and build relationships with local businesses, decision-makers, and community leaders.
• Participate in local networking, business organizations, and community initiatives, and identify emerging market opportunities.

Benefits

• Monthly performance-based incentives and a monthly bonus when the team achieves goal.
• Commission for personally bringing in new business.
• Professional development, training, and advancement opportunities.
• Paid time off and paid holidays.
• Paid volunteer and personal leave days.
• 401(k) retirement plan.
• Company-supported benefits.
• Reimbursement for approved business expenses, including mileage, phone, client entertainment, and local professional networking memberships.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed