Advertising Operations Manager
About The Position
The Advertising Operations Manager executes the strategic direction, implementation, and optimization of integrated media plans to elevate brand presence, engage target audiences, and support revenue growth across business divisions. The role draws on expertise in ad trafficking, media planning and buying, analytics, and project management to develop and coordinate campaigns across multiple platforms. Knowledge of the luxury hospitality and entertainment sector supports the resort’s goal of delivering exceptional guest journeys. The position manages campaign trafficking, placements, ad rotation, creative, tracking, quality assurance, performance optimization, budgets, vendor relationships, media buying, and reporting. It collaborates with internal marketing teams, executive stakeholders, external agencies, vendors, and partners to plan and execute campaigns across traditional and digital channels. The role has no supervisory responsibilities. Duties may be added or modified as necessary.
Requirements
- Must be at least 21 years of age.
- Bachelor’s degree in marketing, hospitality, advertising, communications, business, or a related field, and/or equivalent experience.
- At least five years of experience in ad operations, digital advertising, media planning, and buying.
- At least two years in a management role.
- Hands-on expertise with DoubleClick Campaign Manager third-party ad serving.
- Experience working in an advertising agency.
- Ability to work in a deadline-oriented environment with a flexible work schedule.
- Experience with media buying software or platforms such as Meta Business Ads or The Trade Desk.
- Familiarity with analytics platforms such as Google Analytics and Adobe Analytics, and with reporting tools.
- Proficiency with Microsoft Excel spreadsheets.
- Strong understanding of media channels, including social media, programmatic, search, and out-of-home advertising.
- Ability to develop comprehensive media strategies aligned with client goals and objectives.
- Strong analytical abilities to interpret data, measure campaign performance, and make data-driven decisions.
- Experience managing large media budgets and optimizing spend across channels.
- Proficiency negotiating with media vendors to secure favorable rates and placements.
- Excellent verbal and written communication skills for presentations and collaboration.
- Strong organizational skills to manage multiple campaigns, projects, and timelines simultaneously.
- Ability to guide internal Members and external partners and manage up to stakeholders.
- Ability to prioritize tasks by urgency and importance and handle multiple tasks without compromising quality.
- Attention to detail in a high-pressure setting.
- Capacity and willingness to adapt to changing circumstances and new information, adjusting plans and strategies as needed.
- Ability to maintain composure and productivity under pressure.
- Ability to read and interpret English documents, communicate verbally in English, and provide written communication in English where required.
- Ability to apply commonsense understanding to written, oral, or diagrammed instructions and address problems involving several concrete variables in standardized situations.
- Must be able to qualify for licenses and permits required by federal, state, and local regulations.
Responsibilities
- Traffic media campaigns and maintain placements, ad rotations, and creative throughout each campaign.
- Serve as an in-house expert on third-party ad servers, including Campaign Manager 360, rich media, dynamic creative optimization, viewability, and fraud.
- Monitor and optimize campaign performance against KPIs, conduct A/B testing, and analyze data.
- Manage SEM, programmatic, and paid social media.
- Distribute tags, trackers, and creative assets to media partners.
- Embed audience measurement, verification, and other tracking components for external vendors as needed.
- Perform daily quality assurance and timely troubleshooting of placements, tags, floodlights, and vendor pixels for on-site tracking implementations.
- Use media buying and trafficking software and generate performance reports.
- Create media campaign pitch decks and present to executive stakeholders.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights for media planning.
- Work with internal marketing teams and external media agencies to plan, negotiate, and execute media buys across traditional and digital channels.
- Develop integrated media campaigns and analyze performance metrics to assess effectiveness and optimize strategies for impact and return on investment.
- Oversee the creation of advertising collateral to ensure alignment with strategic objectives and brand guidelines.
- Manage media budgets and allocations, ensuring efficient resource use and adherence to financial guidelines.
- Maintain relationships with media vendors and partners; evaluate media plans, negotiate favorable terms, and maximize value for the resort.
- Stay informed about paid media trends and technologies, customer research, market conditions, industry trends, and competitor data to identify campaign improvement opportunities.
- Ensure deliverables are high quality and consistent with Fontainebleau Las Vegas best practices and methodologies.
- Assist with billing activities to support accurate and timely invoice processing.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
