Multimedia Account Executive

Cumulus Media New Holdings Inc.•Lafayette, FL

11d

About The Position

Cumulus Media in Lafayette, Louisiana, is seeking a dynamic, digitally savvy Multimedia Account Executive to join its sales team. The role manages relationships with local and regional businesses, protects and grows revenue, develops new business with existing and prospective clients, and provides marketing solutions to help clients achieve their business goals. The Account Executive plans and implements initiatives to meet personal and company objectives, with budgeted revenue targets considered the minimum performance expectation. The position develops customized, integrated marketing campaigns using Cumulus broadcast, digital, and event resources. It requires learning the company's products and services and staying current with technology, marketing, and advertising opportunities. The Account Executive is expected to build client relationships, generate new business, and contribute to the success of both clients and the Cumulus brand.

Requirements

At least 2 years of sales experience.
Valid driver's license; regular travel to meet clients and prospects and attend business-related events is an essential job function.
Ability and interest in developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes.
Strong understanding of lead generation and ability to connect with viable prospects.
Understanding of sales metrics and ability to fill a sales funnel and maintain a consistent pipeline of new business.
Excellent communication skills.
Self-motivation, an entrepreneurial spirit, a positive and friendly attitude, and willingness to collaborate.
High energy and passion for sales.
Flexibility, creativity, and curiosity.

Nice To Haves

Sales experience in broadcast, media, or digital advertising.
Bachelor's degree in business, marketing, or a related field.
Digital proficiency, including Microsoft Office, social networking platforms, and CRM tools.

Responsibilities

Understand clients’ goals, objectives, processes, and external environment, including market and consumer trends, to identify business needs and develop customized marketing solutions.
Develop and deliver informed, integrated, multi-platform sales presentations that use broadcast, digital, and event tactics to foster brand loyalty and produce client results.
Negotiate and close business to drive revenue and establish long-term client relationships across media and platforms.
Maintain a strong understanding of Cumulus Media assets and resources and continually develop product knowledge.
Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements.
Assist in developing creative messaging across platforms.
Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales, pipeline, forecast, and competitive-analysis reports.
Collaborate on opportunities that represent the Cumulus brand and help clients achieve success.

Benefits

Guaranteed income during the first year, with additional opportunities to earn commissions.
Uncapped earning potential in a commission-based organization.
Medical, dental, and vision insurance.
401(k) with company match.
Paid vacation, sick, and holiday time off.
Life insurance and disability insurance.
Wellness benefits.
Employee referral bonus program.
Focused, responsible, and collaborative work environment with room to explore innovative solutions.

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