Multimedia Account Executive

Cumulus Media New Holdings Inc. • Wilmington, DE

5d

About The Position

Cumulus Media | Wilmington is hiring a full-time Multimedia Account Executive to develop and implement digital and audio advertising strategies for clients. The role develops personalized, integrated advertising solutions that combine digital products and services with the company’s radio assets to address the marketing needs of new and existing clients.

The Multimedia Account Executive drives growth in the digital and radio sales department, retains clients for future campaigns, maintains a full sales pipeline, manages sales activity, and communicates regularly with management. The position requires prospecting, understanding client goals and market conditions, presenting and closing integrated advertising solutions, and providing strong customer service.

Requirements

• 1–2 years of sales experience.
• Valid driver's license; regular travel to meet clients and prospects and attend business-related events is required.
• Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics to fill a sales funnel and maintain a consistent pipeline of new business.
• Excellent communication skills.
• Self-motivating and entrepreneurial, with a positive, friendly attitude and willingness to collaborate.
• High energy and passion for sales.
• Flexible, creative, and curious.

Nice To Haves

• Experience in broadcast, media, or digital advertising sales.
• Bachelor's degree in business, marketing, or a related field.
• Proficiency with Microsoft Office, social networking platforms, and CRM tools.

Responsibilities

• Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, and maintain a full pipeline of sales prospects.
• Understand clients’ goals, objectives, processes, and external market and consumer trends to develop customized advertising solutions.
• Present, negotiate, and close integrated multi-platform sales opportunities across broadcast, digital, and events.
• Create customized advertising proposals and presentations and generate original ideas.
• Generate referral business by providing support, information, guidance, qualitative research, and recommendations for new opportunities or service improvements.
• Deliver exceptional customer service.
• Develop familiarity with and sell Cumulus station digital assets, including streaming, station websites, and social advertising, as well as digital audience extension products.
• Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
• Monitor the competitive landscape and emerging technologies to position Cumulus effectively in the marketplace.
• Manage sales activity and communicate regularly with management.

Benefits

• Guaranteed income during the first year, with additional commission opportunities and uncapped earning potential.
• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid vacation, sick, and holiday time off.
• Life insurance and disability insurance.
• Wellness benefits.
• Employee referral bonus program.
• Focused, responsible, and collaborative work environment with opportunities to try innovative solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed