Multimedia Account Executive

Cumulus Media New Holdings Inc.•Mobile, AL

About The Position

Cumulus Media | Mobile is seeking a motivated sales professional who thrives in a competitive environment and is passionate about developing new business, building relationships, and delivering results. The Multimedia Account Executive manages relationships with local and regional businesses, protects and grows revenue, and develops opportunities with existing and new clients. The role provides marketing solutions to help customers achieve their business goals and strategically implements initiatives to meet personal, company, and corporate objectives. The Account Executive represents Cumulus broadcast, digital, and event offerings through customized, integrated marketing solutions. Success requires learning the company’s products and services, understanding technology and marketing, maintaining a consistent sales pipeline, and meeting budgeted revenue targets. Regular travel is required to meet clients and prospects and attend business-related events.

Requirements

  • 1–3 years of sales experience.
  • Valid driver's license; regular travel is an essential function of the position.
  • Passion for developing new business relationships in an outside sales role.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Understanding of sales metrics to build a sales funnel and maintain a pipeline of new business.
  • Excellent communication skills.
  • Self-motivation, an entrepreneurial spirit, a positive and friendly attitude, and willingness to collaborate.
  • High energy and passion for sales.
  • Flexibility, creativity, and curiosity.

Nice To Haves

  • Experience in broadcast, media, or digital advertising sales.
  • Bachelor's degree in business, marketing, or a related field.
  • Digital proficiency, including Microsoft Office, social networking platforms, and CRM tools.

Responsibilities

  • Understand clients’ goals, objectives, processes, and market environment to identify business needs and develop customized marketing solutions.
  • Develop and deliver informed, multi-platform sales presentations using Cumulus broadcast, digital, and event tactics.
  • Negotiate and close business to drive revenue and build long-term client relationships across media and platforms.
  • Maintain a proficient understanding of Cumulus Media assets and resources, and continually develop product knowledge.
  • Represent the full suite of products and services, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements; assist with creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full sales pipeline.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to identify and pursue opportunities that represent the Cumulus brand and help clients achieve success.
  • Prepare and present sales opportunities and post-sale results to clients and prospective clients.
  • Travel regularly to meet with clients and prospects and attend business-related events.

Benefits

  • Guaranteed income during the first year, with additional opportunities to earn commissions.
  • Uncapped earning potential.
  • Medical, dental, and vision insurance.
  • 401(k) with company match.
  • Paid vacation, sick, and holiday time off.
  • Life insurance and disability insurance.
  • Wellness benefits.
  • Employee referral bonus program.
  • Collaborative work environment with opportunities to try innovative solutions.
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