Multimedia Account Executive

Cumulus Media New Holdings Inc.•Myrtle Beach, SC

10d

About The Position

Cumulus Media in Myrtle Beach, South Carolina is hiring a full-time Multimedia Account Executive to grow the digital and radio sales department and retain clients for future campaigns. The role develops and implements digital and audio strategies, building personalized, integrated advertising solutions for new and existing clients using Cumulus’ digital products and radio assets. The Account Executive maintains a full sales pipeline, manages sales activity, and communicates regularly with management. The position requires prospecting and cultivating client relationships, identifying customer goals and market needs, and presenting customized, multi-platform advertising solutions across broadcast, digital, and events. The role also includes negotiating and closing sales, providing customer service and follow-up, managing orders and billing issues, submitting sales reports and forecasts, and staying informed about competitors and emerging technologies. Regular travel to meet clients and prospects and attend business events is an essential function. The listed first-year guaranteed income is $3,000–$5,000 per month, with additional commission opportunities. Cumulus describes the work environment as focused, responsible, and collaborative, with room to propose and test innovative solutions.

Requirements

1–2 years of sales experience required.
Valid driver's license; regular travel to meet clients and prospects and attend business-related events is required.
Proficiency with Microsoft Office 365, CRM tools, and business networking platforms; high proficiency with Word, PowerPoint, Excel, and Outlook.
High proficiency using online meeting tools, including Microsoft Teams and Zoom.
Excellent communication and interpersonal skills; outgoing, sociable, and comfortable initiating conversations.
Experience developing new business relationships in an outside sales role.
Ability to present sales opportunities and post-sale successes to clients.
Strong understanding of lead generation and ability to connect with viable prospects.
Understanding of sales metrics and ability to build a sales funnel and residual-business pipeline.
Ability to work independently in a fast-paced, highly competitive sales environment.
Positive attitude, high energy, passion for the job, flexibility, creativity, and willingness to leave one’s comfort zone to grow professionally.
Digital savvy, with a clear understanding of digital advertising and how to sell it.
Track record of exceeding sales goals and consistently closing new business.

Nice To Haves

Background in broadcast, media, or digital advertising sales is highly preferred.
Bachelor’s degree in business, marketing, or a related field is preferred but not required.
Marketing expertise is a plus.

Responsibilities

Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, and maintain a full pipeline of sales prospects.
Understand clients’ goals, objectives, processes, market conditions, and consumer trends to develop customized advertising solutions.
Deliver integrated sales presentations across broadcast, digital, and events, and negotiate and close sales.
Create customized advertising proposals and presentations and generate original ideas.
Develop referral business by providing support, information, guidance, qualitative research, and recommendations for new opportunities or service improvements.
Deliver exceptional customer service.
Sell Cumulus station digital assets, including streaming, station websites, and social advertising, as well as digital audience extension products.
Follow station and corporate procedures for orders and billing issues, and submit regular sales reports, pipeline lists, forecasts, and competitive analyses.
Monitor the competitive landscape and emerging technologies to position Cumulus in the marketplace.
Manage sales activity, retain clients for future campaigns, and communicate regularly with management.