#626 Multimedia Account Executive

WWAY • Leland, NC

6d

About The Position

WWAY-TV, located in Leland, North Carolina, is seeking an enthusiastic, highly motivated candidate to build a career as a multimedia marketing Account Executive. The role sells television advertising, digital advertising, and promotional event sponsorships to local businesses in the Wilmington/Cape Fear Region.

The Account Executive makes business-to-business outside sales calls, learns advertising and sales fundamentals, and works to understand clients’ business objectives and advertising strategies across a range of business categories. The role develops and presents marketing ideas to local business decision-makers, generates advertising revenue from television advertising and event sponsorships, provides sales promotion input to sales management, and meets budgeted revenue goals through effective solicitation, promotions, and customer service.

Applicants must possess a valid, clean driver’s license. DMV and criminal background checks are conditions of employment.

Requirements

• Strong organizational, written, and presentation skills.
• Competitive, energetic, and self-starting.
• Ability to work as a team player.
• Ability to thrive in a fast-paced environment and a desire to win.
• Professional appearance.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Understanding of the internet, social media, and digital advertising.
• Valid and clean driver’s license.
• Must pass DMV and criminal background checks as a condition of employment.

Responsibilities

• Make business-to-business outside sales calls.
• Learn clients’ business objectives and advertising strategies, and help them achieve their goals.
• Generate advertising revenue through television advertising sales and event sponsorship sales to local advertisers.
• Present marketing ideas to area business decision-makers.
• Provide input on sales promotion ideas to sales management.
• Attain budgeted revenue goals through effective solicitations, promotions, and customer service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed