Multi-Media Sales Executive Lead

Evening Post Publishing • Summerville, SC

6d

About The Position

Summerville Communications seeks a results-driven, digital-first Multi-Media Account Executive Lead to grow market share across an assigned territory of established and new accounts. The role sells digital marketing solutions through the company’s owned and operated digital products and extended agency offerings, including paid search, paid social, and streaming video, alongside print and event advertising. The goal is to develop comprehensive multi-product campaigns for local businesses across Summerville. The position calls for a proven record of sales success, a consultative sales approach, and a commitment to meeting and exceeding monthly and quarterly revenue goals while providing quality service to advertising clients.

The role manages and grows an established account list while prospecting for new business, developing customized campaigns and client proposals, monitoring revenue and advertising commitments, and collaborating with sales management, ad operations, and creative/design teams. It also involves maintaining expertise in the company’s advertising products, consistent CRM activity in HubSpot, proofing advertising through an online portal, organizing work to meet deadlines, and representing the company at events as needed. Some travel is required.

Requirements

• College degree or equivalent sales experience.
• Proven track record of sales success, with demonstrated ability to meet or exceed revenue goals.
• Dependable transportation.
• Valid South Carolina driver’s license and proof of insurance.
• Ability to develop and maintain client relationships in person and by phone.
• Ability to generate, prioritize, and follow up on leads.
• Strong planning, problem-solving, and decision-making skills, including ability to interpret and use research to develop solution-based customer programs.
• Ability to overcome objections in person, by phone, or in writing.
• Strong interpersonal skills and ability to present research and proposals clearly.
• Creative and artistic ability for ad layout, design recommendations, and style/color suggestions.
• Writing and composing skills to assist in producing print and online ad copy.
• Excellent written and verbal communication skills and basic math skills.
• Ability to work under pressure with multiple deadlines and assignments.
• Good spelling and grammar skills.
• Ability to gain working knowledge of advertising systems.
• Working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
• Strong commitment to excellence, safety, and customer service.
• Ability to perform close eye work, continuous sitting, constant walking and standing, and light to moderate lifting of 15–30 pounds, per safety policy.
• Ability to travel as required.

Nice To Haves

• Digital advertising sales experience is strongly preferred.

Responsibilities

• Meet and/or exceed monthly and quarterly digital and print sales goals within an assigned territory.
• Assist in planning revenue-generating projects, including special sections and promotions.
• Lead client conversations with digital marketing solutions, manage and grow established accounts, and prospect for new business.
• Project and forecast account revenue, and monitor account spending and contract schedules to ensure commitments are fulfilled.
• Analyze client needs and develop customized, digital-first multi-product advertising campaigns, including ad layout, design, and creative direction.
• Create and deliver professional proposals and sales presentations, including speculative advertising materials, to prospective and current clients.
• Maintain current expertise in Summerville Communications’ owned and operated digital products, extended agency offerings, and print, niche, and event advertising products.
• Provide account intelligence on account status, competitor activity, and market trends, using company research and readership data to support client proposals.
• Communicate and collaborate with sales management, ad operations, and creative/design teams to meet client expectations.
• Maintain consistent CRM activity in HubSpot and proof advertising through the online proofing portal, adhering to Standards of Excellence.
• Organize and prioritize workflow to meet goals and deadlines.
• Represent Summerville Communications at company or community events as needed.
• Perform other duties as assigned by management.

What This Job Offers

• Job Type: Full-time