Membership Sales Advisor

Crunch Fitness•East Windsor, NJ
•Onsite

About The Position

The Membership Sales Advisor follows the Crunch sales script to enroll new members, upgrade existing memberships, activate new members, and schedule sales appointments with prospective members. The role identifies prospective members’ needs, explains relevant club facilities and programs in person or by phone, conducts tours and trial memberships, demonstrates equipment, and supports prospects through the enrollment decision. It also maintains accurate sales paperwork and works toward individual and team sales goals. The position includes marketing and prospecting activities such as contacting leads, preparing appointments, soliciting prospective members, distributing guest passes, requesting referrals, following up with prospects, organizing club events, and creating social media content. The advisor also supports member service, guest reception, check-ins, membership and program recommendations, member follow-up, cancellation retention efforts, and front-desk operations. Additional duties include mentoring and assisting with management of Member Service Representatives, using the club management system, scheduling and processing member services, maintaining an orderly work area, and assisting with projects and opening or closing duties as needed. The work location is in person.

Requirements

  • Must be a United Citizen.

Responsibilities

  • Follow the Crunch sales script to enroll new members, upgrade current members, and activate new members.
  • Call prospective members and schedule sales appointments.
  • Meet daily, weekly, monthly, and quarterly individual membership and sales goals.
  • Conduct needs analyses for qualified guests using the Guest Courtesy Card.
  • Explain club facilities and programs in person and over the phone based on prospective members’ needs.
  • Convert telephone inquiries into club visits and give tours and trial memberships.
  • Demonstrate equipment and facilities and guide prospective members through the enrollment decision.
  • Encourage prospective members to join and upgrade existing memberships by offering family memberships, personal training packages, and group training sessions.
  • Complete required membership sales paperwork and records accurately.
  • Generate at least five contacts per inactive hour by phone, email, text, or social media, specifically LinkedIn.
  • Arrive prepared with at least five pre-booked appointments for the shift.
  • Solicit prospective members outside the club for at least one hour per day in the mid-afternoon and schedule this activity in Data Track.
  • Distribute guest passes internally, request referrals, and follow up with prospects by phone and mail.
  • Create three to five club events per month, approximately one per week, and create and post social media content.
  • Follow the three steps of service: greet members and guests by name, exceed expectations and suggestively sell, and wish members well as they leave.
  • Check in members and guests according to company procedures and help ensure members participate in services and programs appropriate to their membership level.
  • Facilitate messages in club software at member check-in and observe the ABC screen to book kick-offs.
  • Identify opportunities to promote higher-level memberships and programming.
  • Handle member requests or refer them to a manager, assistant manager, or manager on duty.
  • Collect feedback about group fitness classes and programs and provide it to management.
  • Make prescribed member calls through the Club Management System to support satisfaction and usage.
  • Run low-usage reports and make new-member and birthday calls to generate kick-offs and referrals, encourage usage, and help prevent cancellations.
  • Handle cancellation requests and propose lifeline and alumni programs to retain members.
  • Greet guests promptly and courteously, communicate special events, explain membership options, ask about enrollment, provide tours to first-time guests, and follow up with guests.
  • Mentor and teach Member Service Representatives and assist with their scheduling, compliance, and training.
  • Answer phones in a courteous, helpful, and professional manner and maintain a professional disposition.
  • Master the CMS system and maintain knowledge of club facilities, services, programs, and schedules.
  • Schedule member services such as tanning and facilitate payment for those services according to company procedures.
  • Maintain a clean and organized work area, assist with projects delegated by club management, follow Employee Handbook policies and procedures, and learn opening and closing duties.
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