Membership & Marketing Director

BallenIsles Country Club • Tucson, AZ

15d

About The Position

The Membership & Marketing Director leads prospecting, sales, onboarding, and member connection activities to support the success of The Club at Starr Pass. The role directs the marketing, membership, and communications team and strategy, and works with club management and Troon’s corporate team to build awareness of the Starr Pass brand and execute the sales and marketing plan. The director is expected to meet or exceed sales, revenue, and retention goals while fostering a positive, hospitality-focused culture.

The position manages membership communications and materials, sales and prospecting activities, CRM and sales reporting, the prospect-to-member journey, membership records, and onboarding. It also develops and monitors the department budget, supports staff communication about membership goals and policies, and contributes to club-wide goals in collaboration with other departments.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or hospitality, preferred, and/or at least four years of experience in a related field.
• Proficiency with Microsoft Office, including Word, Excel, Outlook, PowerPoint, and Publisher.
• Excellent oral and written communication skills.
• Positive attitude and professional manner and appearance in all situations.
• Strong organizational skills, including time management, attention to detail, and ability to self-start.
• Ability to multitask and produce high-quality results.
• Familiarity with budget development, fiscal management, and strategic planning.
• Ability to work cooperatively with other departments to attain club goals.
• Availability to work weekends and holidays.

Nice To Haves

• Club experience.
• Familiarity with club system software such as MembersFirst.

Responsibilities

• Meet or exceed stated sales, revenue, and retention goals.
• Lead and direct the marketing, membership, and communications team and overall strategy.
• Develop and execute strategies that enhance awareness of the Starr Pass brand and communicate the sales and marketing plan in collaboration with onsite club management and Troon Corporate.
• Drive content development and production of membership-related prospecting, sales, and member communications materials, including the website, social media, sales kit, and onboarding documents.
• Conduct activities in the master marketing and sales plan, including community networking, realtor relations, member mixers, prospect experience events, and participation in member events.
• Implement and manage a CRM system and Membership Prospect/Sales Report; track, report, and communicate lead sources, prospect pipeline, sales pace against budget forecast, feedback from prospects who decline, and marketing initiative results.
• Lead and implement a sales journey that connects prospects to the club and new members to the club.
• Oversee membership paperwork for sales, upgrades, downgrades, and resignations.
• Create incoming new-member files, ensure designated documentation is completed accurately, maintain member files and activity records, and ensure files are stored securely.
• Lead the content, production, packaging, and delivery of thorough and accurate onboarding for every new member, following a structured plan, professionally presenting materials, including key department leads in the orientation agenda, and ensuring members understand the club.
• Contribute to staff meetings and communicate information that helps associates understand membership goals, policy and procedure changes, and processes related to member activities, satisfaction, and retention.
• Develop and adhere to a departmental budget; monitor it and take corrective action as needed after approval.
• Interact positively and consistently with members, prospects, coworkers, and management, supporting hospitality, leadership, and mutual respect.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with employer match, for employees age 19 and older.
• Paid time off and leaves of absence, in accordance with applicable law and eligibility criteria.

What This Job Offers

• Job Type: Full-time
• Career Level: Director