Membership Advisor

American Family Fitness•Richmond, VA

8d•$17 - $22

About The Position

The Membership Advisor produces new sales by enrolling prospective members and supports member retention by providing excellent service to existing members. The role supports the club, its programs, members, and staff, and works as part of the management team to provide high-level customer service, leadership to staff, and assistance directing club operations when management is not present. The position is located at Short Pump in Richmond, Virginia, and is part time. Compensation is $16.83–$21.63 per hour (equivalent to $35,000–$45,000 annually plus commission), with a structured progression path featuring multiple pay levels based on performance, tenure, and demonstrated competencies. Commission opportunities are available in accordance with company policy. The Membership Advisor gives prospective members facility tours, follows up with prospects, develops sales leads, works referrals, and meets individual and team goals. The role also involves handling member questions and concerns, participating in promotions, maintaining accurate paperwork and records, and adhering to club policies and service standards. Red Cross CPR/AED certification is required within 60 days of hire.

Requirements

At least one year of sales experience.
Red Cross CPR/AED certification required within 60 days of hire.
Follow all Service Standards and club policies.

Nice To Haves

Customer relations experience preferred.
Fitness experience preferred.

Responsibilities

Greet members and guests with a welcoming, friendly, energetic, and positive attitude, using their names whenever possible.
Know and follow policies in training and policy manuals, club emergency response procedures, department and club Service Standards, and other applicable policies.
Prioritize safety and use sound judgment; attend mandatory meetings, arrive five minutes early in proper uniform, and read and acknowledge management communications.
Conduct effective facility tours for prospective members and guests, identify their needs, and match them with an appropriate membership.
Follow up by phone or written correspondence within 48 hours with prospects who do not join.
Generate new sales leads through prospecting when not conducting tours, and continue working leads and member referrals.
Make at least 50 touches per day and maintain required daily appointments.
Collect an average of three referrals per new-member sale.
Contact current or former members daily to support retention and generate self-developed leads.
Review sales materials and participate in weekly sales meetings to improve performance.
Meet monthly individual and team goals.
Complete membership paperwork and computer entries accurately and promptly in Intouch and Compete; maintain proficiency with required paper and electronic forms and processes.
Maintain accurate personal commission records.
Work with the management team to provide high-level customer service, lead staff, and assist in directing club operations when management is absent.
Handle member situations, freezes, questions, and concerns effectively.
Participate in planning and implementing promotions.
Uphold company handbook, guest policies, UPS list rules, and team expectations established in sales meetings.
Maintain adequate knowledge of fitness and its benefits, equipment, activities, group exercise classes, and kids’ programs.
Practice Selling by Walking Around with purpose by engaging known members and introducing yourself to those you do not know.
Enter and manage the weekly work schedule in the club scheduling platform by established deadlines, ensuring accuracy, timeliness, and adherence to staffing needs.
Perform other duties as reasonably assigned.