Media Strategy Supervisor
About The Position
Solve(d), part of the Omnicom Health network, is seeking an experienced Supervisor-level professional to support strategic development of data-driven, integrated media plans for pharmaceutical and healthcare clients. The role applies Solve(d)’s insight-driven planning philosophy to audiences including healthcare professionals (HCPs), patients, and caregivers. The position uses syndicated, proprietary, and historical resources to develop media strategies and channel mixes that combine traditional and digital media. It involves analyzing audience and media-consumption data, defining high-value audiences, and helping managers create data-grounded media briefs and strategic recommendations. The Supervisor is accountable for the timelines and accuracy of team deliverables, presents recommendations in client and new-business meetings, and supports the development of junior team members. Solve(d) combines data, analytics, technology, and media to create personalized omnichannel experiences and help brands make confident decisions that drive business impact and growth.
Requirements
- At least 3 years of integrated offline and online media planning experience.
- Experience supporting the development of thoughtful, insight-driven, integrated media and measurement strategies to help clients achieve their objectives.
- Technical proficiency with syndicated tools and data, such as Kantar, Telmar, Comscore, and Pathmatics, to uncover target and behavioral insights and inform recommendations.
- Hands-on familiarity with offline and online media channels, including channel selection, budget setting, and evaluating effectiveness.
- Experience working with media vendors and understanding publisher offerings and buying models.
- Experience guiding and teaching junior team members to support their career development.
Nice To Haves
- Experience in the pharmaceutical category.
- Experience with both consumer/patient and HCP audiences.
Responsibilities
- Use syndicated, proprietary, and historical resources to support the development of integrated, data-driven media strategies and channel mixes.
- Recognize how traditional and digital media channels can work together to meet brand marketing goals.
- Analyze audience and media-consumption data and summarize key takeaways, opportunities, and areas of focus.
- Define high-value audiences and use data to propose more effective ways to reach them.
- Support managers in developing data-grounded media briefs and strategic recommendations, including supporting content, rationale, and visualization.
- Ensure team outputs and deliverables are accurate and completed on schedule.
- Attend and present media assignments and recommendations in meetings with existing clients and prospective clients.
- Train and develop junior Strategy team members.
- Proactively manage team members and direct reports toward timely, accurate project delivery, escalating challenges and suggested troubleshooting approaches to managers.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
