Associate Manager, Media Strategy

Bayer•Whippany, NJ

13h

About The Position

The Associate Manager, Media Strategy supports the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health brands. Working with Media Managers, this role develops media strategies and plans to meet brand marketing goals, manages monthly budget tracking and campaign launches across channels, supports creative development and tracking, and reviews media performance to recommend optimizations. The role develops and implements digital marketing strategies to promote products and services through online channels and manages digital marketing program execution, evaluating effectiveness to optimize performance. It involves relationships with search engines, portal sites, and key media partners; tracking website usage and advertising campaign impact; and supporting website design and product information. The position may also support social media marketing and online community management. It requires strategic, digital, creative, and analytical thinking, with a strong emphasis on Search, Social, and Programmatic media. The Associate Manager contributes to integrated media planning, partners with the Digital Platforms team to optimize performance and user experience, manages budget summaries and monthly actualizations, coordinates creative asset delivery with agencies and internal teams, and supports the in-house digital media model. The role collaborates with brand teams, communications leads, consumer and advanced insights teams, partner agencies, and key media partners to improve measurement, analytics, reporting, and media outcomes.

Requirements

BA/BS degree required.
Understanding of Search, Social, and Programmatic media.
Ability to develop operational plans that support enterprise- and brand-level strategy development.
Strong verbal and written communication skills, including the ability to communicate complex ideas simply and effectively.
Strong knowledge of digital strategy development, digital strategies, channels, and measurement/analytics.

Nice To Haves

Experience in healthcare marketing preferred.
Agency, marketing, or IT background preferred.
Six years of experience in marketing activation (Digital Marketing, Media, or Advertising), preferably in consumer packaged goods.

Responsibilities

Support the strategy and activation of holistic media plans across Bayer Consumer Health brands.
Work with Media Managers to develop media strategies and plans that deliver brand marketing goals.
Support monthly budget management and tracking, including budget summaries and monthly actualizations.
Manage campaign launches across channels.
Support the development and tracking of creative across brands, coordinating creative asset delivery with agencies and internal teams.
Review media performance and recommend plan optimizations.
Develop and implement digital marketing strategies to promote products and services through online channels.
Manage digital marketing program execution and analyze effectiveness to optimize performance.
Establish and maintain relationships with search engines and portal sites to align with digital goals.
Track website usage trends, visitor quality, and advertising campaign impact.
Create and maintain engaging website graphic designs and layouts that reflect brand identity, and help keep product information up to date and accessible.
Support social media marketing and online community management to enhance customer engagement and drive website traffic, as applicable.
Contribute to best-in-class holistic integrated media plans that meet brand objectives.
Partner with the Digital Platforms team to plan and optimize media performance and user experience.
Support execution of the in-house digital media model.
Increase media channel performance as measured through DPC and/or ROI.
Provide strategic guidance to brand teams and support best-in-class digital analytics and measurement capabilities for the division.
Coordinate with Communications Leads to align measurement strategies across social media, brand digital activation, Legal, Medical, Regulatory, Corporate Communications, and Consumer Relations, and support analytics and reporting needs.
Collaborate with Consumer Insights and Advanced Insights teams to use consumer insights and market research to inform measurement and reporting strategies.
Manage and help shape agency partner relationships and guide cross-channel and cross-brand measurement.
Work with key media partners to deliver against brand goals and educate the organization.