Manager, Social Media Strategy & Content

Ocean Spray Cranberries • Boston, MA

4d • $105,800 - $132,200 • Hybrid

About The Position

Ocean Spray is seeking a Manager, Social Media Strategy & Content to lead the evolution of its organic social ecosystem. Reporting to the Senior Manager, Brand & Creative Strategy, this role defines and executes a modern social vision that elevates the brand, drives cultural relevance, and makes social a critical part of the consumer experience. The position combines strategic leadership with hands-on content expertise in brand storytelling, audience engagement, creator partnerships, and social-first content development, while helping build and scale a best-in-class social function.

The role develops Ocean Spray's social vision and content strategy, establishes social's role across brand building, culture, community, commerce, and consumer engagement, and shifts the organization toward a proactive, strategically led content ecosystem. It leads organic social content strategy, builds social capabilities and team structures, manages agency, creator, and technology partnerships, and drives performance through measurement, insights, and continuous improvement.

This is a hybrid role based at Ocean Spray's Seaport location in Boston, Massachusetts, with Mondays and Fridays remote. The annual salary range is $105,800–$132,200. The company describes its benefits as a competitive and comprehensive program supporting health and well-being.

Requirements

• At least 5 years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications.
• Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations.
• Demonstrated ability to build content ecosystems that drive brand growth and audience engagement.
• Experience managing agencies, creators, production partners, and cross-functional stakeholders.
• Strong understanding of the social media landscape, platform evolution, creator economy, and content trends.
• Bachelor's or University degree.

Nice To Haves

• Experience building, leading, or optimizing social media team structures.
• Experience developing content strategies across organic social, influencer, community management, and social-first creative.
• CPG, food and beverage, lifestyle, or consumer brand experience.

Responsibilities

• Develop and own a forward-looking social media vision and content strategy aligned with Ocean Spray's brand ambition, creative direction, and business goals.
• Establish how social supports brand building, culture, community, commerce, and consumer engagement.
• Shift social from reactive execution toward a proactive, strategically led content ecosystem.
• Identify emerging opportunities, platforms, and consumer behaviors that may shape the brand's social presence.
• Develop content frameworks, editorial approaches, and creative systems for consistent brand storytelling across channels.
• Introduce content formats, narrative structures, creator models, and production approaches while maintaining strong performance.
• Ensure content reflects Ocean Spray's creative standards and brand voice and is relevant to social audiences.
• Balance participation in culture and trends with long-term brand equity and distinctiveness.
• Provide creative direction for content concepts, campaigns, creator collaborations, and real-time opportunities.
• Help design the future-state social operating model, including team structure, workflows, governance, and capabilities.
• Lead, mentor, and inspire social strategists, content creators, and community managers as the function expands.
• Build partnerships across Brand, Creative, Communications, Consumer Insights, and Marketing.
• Foster experimentation, learning, and creative excellence.
• Oversee agency relationships, creators, and external partners to ensure strategic alignment, creative quality, and operational efficiency.
• Evaluate, onboard, and integrate social platforms, content tools, AI-enabled solutions, and emerging technologies.
• Build a cohesive partner ecosystem and establish clear processes, expectations, and measurement frameworks.
• Define KPIs and success metrics spanning engagement, brand health, audience growth, and business impact.
• Translate social insights and performance data into recommendations and strategic decisions.
• Promote a test-and-learn approach to improve content effectiveness and operational efficiency.
• Communicate social performance, opportunities, and strategic recommendations to senior leadership.

Benefits

• Complete insurance package beginning on Day 1, including health and wellness programs.
• Health, dental, and vision insurance.
• Health savings account.
• Flexible spending account.
• Life and accident insurance.
• Employee assistance program.
• Telehealth services.
• One-to-one health coaching.
• 401(k) with up to 6% company matching and a potential discretionary year-end match.
• Short-term incentive and performance bonuses.
• Flexible scheduling options.
• Vacation pay, up to three weeks prorated in the first year.
• Holiday pay for 12 holidays.
• Career development and growth opportunities.
• Tuition and education assistance programs.
• Access to LinkedIn Learning.
• Scholarship programs for employees' children.
• Parental leave.
• Bright Horizons Family Solutions backup care, tutoring, and other services.
• Adoption assistance.
• Bereavement leave.
• Up to $300 fitness reimbursement.
• Up to $300 massage reimbursement.
• Employee appreciation events.
• Employee discounts.
• Charitable giving.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager