VP of PR, Social Media & Content Strategy

RR46•Anywhere, ND

3d•Remote

About The Position

This role involves setting the strategic vision and direction for Flint's PR, social media, and content strategy capabilities. The position requires leading the development of integrated communications strategies that align with client business goals, brand awareness, reputation, audience engagement, and lead generation. The VP will serve as a senior strategic advisor to clients, offering counsel on brand positioning, communications opportunities, reputation management, and complex business challenges. Driving business growth through identifying new opportunities, expanding client relationships, and leading strategic contributions to pitches and proposals is a key aspect of this role. The position also oversees the development of compelling brand narratives and multi-channel content strategies, including earned media, thought leadership, executive communications, social media, and digital content. Cultivating relationships with media and influencers, providing executive leadership during crisis communications, and overseeing content strategy, media relations, and editorial direction are also core responsibilities. Furthermore, the role includes leading, mentoring, and developing PR, social media, and content professionals, overseeing team capacity, workflows, resource allocation, and operational efficiency. Establishing performance expectations and measurement frameworks, translating performance insights into strategic recommendations, and collaborating with leaders across various disciplines are essential. The VP will also evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends to foster innovation and champion continuous improvement in team processes and capabilities.

Requirements

8-10+ years of progressive experience in public relations, social media, content marketing, or corporate communications.
At least 2 years in an agency environment managing multiple client accounts.
Demonstrated leadership experience is essential; senior-level agency or department leadership experience is strongly preferred.
Proven ability to establish strategic direction, lead teams, develop talent, and influence business decisions.
Ability to connect communications strategies to business outcomes, identify growth opportunities, and balance client success with agency profitability.
Deep understanding of public relations, earned media, social media, content marketing, thought leadership.
Confidence building trusted relationships with senior-level clients.
Exceptional writing, editing, and storytelling skills.
Strong media relations experience, including pitching, relationship development, reputation management, and crisis communications.
Ability to interpret campaign performance, evaluate ROI, and translate data into meaningful business insights.
Familiarity with tools such as Google Analytics, SEMrush, Cision, Meltwater, or similar platforms.
Experience managing team resources, workflows, budgets, and performance.
Ability to build strong partnerships across disciplines and influence without direct authority.
A forward-thinking mindset with the ability to anticipate industry changes and embrace emerging technologies.

Nice To Haves

Senior-level agency or department leadership experience is strongly preferred.

Responsibilities

Set the strategic vision and direction for Flint's PR, social media, and content strategy capabilities.
Lead the development of integrated communications strategies that support client business goals.
Serve as a senior strategic advisor to clients.
Drive business growth by identifying new opportunities and expanding client relationships.
Oversee the development of compelling brand narratives and multi-channel content strategies.
Cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders.
Provide executive leadership during crisis communications and reputation challenges.
Oversee content strategy, media relations and editorial direction.
Lead, mentor, and develop PR, social media, and content professionals.
Oversee team capacity, workflows, resource allocation, and operational efficiency.
Establish performance expectations and measurement frameworks.
Translate performance insights into strategic recommendations.
Collaborate with leaders across creative, strategy, media, analytics, account service, and other disciplines.
Evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends.
Champion continuous improvement in team processes, tools, service offerings, and strategic capabilities.