VP, Media Strategy

Synchrony•Cincinnati, OH

2d•$130,000 - $210,000•Remote

About The Position

Synchrony is seeking a VP, Media Strategy to lead enterprise media strategy across channels within its Performance Marketing Agency. The role oversees digital planning across the marketing ecosystem, ensuring the channel mix, audience approach, and measurement framework support business goals. The VP serves as a senior thought partner and advocate for media excellence, leading a high-performing media strategy function and collaborating with internal teams, clients, and agency partners. The role offers the option to work remotely from home near a Synchrony Hub or from an office. The employee must commute to the nearest Hub for in-person engagement activities, such as regular business or team meetings, training, and culture events. Business travel may be required.

Requirements

Bachelor’s degree, or a high school diploma/GED and at least 11 years of relevant marketing experience.
At least 8 years of experience developing multichannel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media.
At least 4 years of people management experience; experience across multiple regions is desired.
Experience with emerging digital media channels and AI-enabled media opportunities.
Experience with campaign tracking, tagging, measurement, and analytics tools such as Google Analytics, Tableau, and LiveRamp.
Strong understanding of KPIs across funnel stages and how to apply them to media planning and optimization.
Curiosity and passion for media.
Ability and flexibility to travel for business as required.
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding.
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required; Synchrony will not sponsor employment visas for this job opening.

Nice To Haves

Understanding of the offline media ecosystem.
Master’s degree.
Experience in financial services, retail, or healthcare.
Experience working in a regulated environment.
At least 5 years of agency-side or marketer-side media strategy experience.
Strong understanding of technical media requirements, such as pixels, data integrations, and tagging.
Strong quantitative and analytical skills.
Excellent verbal and written communication skills, including the ability to tailor messaging to diverse audiences.
Experience in direct response, lifecycle, and full-funnel campaign execution.

Responsibilities

Lead, coach, and develop an experienced team of media strategists, providing talent development and clear direction.
Establish a cross-functional operating rhythm with analytics, audience, channel activation, and performance marketing partners.
Oversee budget stewardship and allocation, ensuring recommendations reflect business priorities, investment efficiency, and expected ROI.
Develop media strategy with analytics, audience, and channel teams, including segmentation, forecasting, activation, optimization, and ROI measurement.
Translate market research and audience insights into actionable media recommendations and campaign plans.
Own media plans from strategy through activation, reporting, and optimization.
Build relationships with internal marketing teams, external clients, and agency partners to coordinate work and performance.
Evaluate customer journeys across channels and funnel stages to identify opportunities for improvement and growth.
Establish governance, clear roles, accountability, and consistent execution standards.
Provide executive updates and present performance, opportunities, risks, and recommendations.
Identify and present new media opportunities, innovations, and points of view to stakeholders.
Collaborate with activation leads on channel mix, tactical execution, service offerings, and enterprise-wide solutions.
Influence and align senior stakeholders in a matrixed organization.
Promote experimentation, measurement, and iterative optimization across channels and campaigns.
Champion media innovation and adoption of new capabilities, translating emerging opportunities into practical strategies.
Lead change management and transformation efforts related to evolving media capabilities, tools, and operating models.
Support marketing-related business development and special projects as assigned.