VP, Pharma Media

MERGE•St. Louis, MO

1d•$144,550 - $173,450•Hybrid

About The Position

The Vice President, Pharma Media leads client strategy and media delivery across pharmaceutical accounts, with a primary focus on healthcare professional (HCP) audiences and integrated HCP/direct-to-consumer (DTC) programs. This senior media leadership role oversees high-impact client relationships and connects media decisions to commercial outcomes while navigating changes in advertising technology and collaborating with internal specialists. The role develops audience strategies encompassing segmentation, channel roles, sequencing, and optimization; partners with data and practice leads to create integrated media plans and apply advanced measurement; and identifies opportunities to expand existing accounts. The VP also supports new business pitches, mentors account and strategy teams, and keeps current on emerging media channels, pharmaceutical marketing, HCP behaviors, and technology. The position may be based at a MERGE office or performed remotely within the United States. MERGE prioritizes hybrid candidates in Atlanta, Boston, Chicago, Denver, Kansas City, New York City, Raleigh, and St. Louis, and may consider candidates near other hubs. Hybrid is the default approach, with in-person expectations determined by managers and team leaders. Travel to a MERGE hub may be required for meetings, gatherings, events, or other business needs.

Requirements

10 or more years of media experience.
Substantial expertise in pharmaceutical marketing and HCP strategy.
Ability to understand advanced data, patient-level insights, MMM, and attribution; interpret results and apply them to media decisions.
Ability to collaborate across media, analytics, and activation teams to create unified plans.
Strong commercial instincts for account growth.
Ability to communicate complex media, audience, and measurement concepts clearly and persuasively to executive clients.
U.S. work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

Experience spanning both HCP and DTC media; oncology experience is a major plus.
Hands-on experience in programmatic, paid social, search, SEO/GEO, or integrated HCP/DTC oncology programs.
Experience with advanced measurement approaches such as MMM, attribution, and patient-level data.

Responsibilities

Lead media strategy and senior client relationships for complex pharmaceutical accounts, with a primary focus on HCP audiences and integrated HCP/DTC programs.
Develop audience strategies covering segmentation, channel roles, sequencing, and optimization to translate client business goals into measurable media outcomes.
Partner with data and practice leads across Applied Intelligence, Discoverability, Programmatic, and Social to build integrated media plans and apply measurement approaches such as MMM, attribution, and patient-level data.
Identify opportunities to grow existing accounts by introducing MERGE offerings, including HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting.
Support new business pitches and mentor internal account and strategy teams.
Monitor emerging media channels, pharmaceutical marketing shifts, changing HCP behaviors, and evolving technology.
Connect data, creative, and media execution to address client business challenges.