VP, Retail Media
About The Position
Swell Media is seeking a hands-on retail commerce and Retail Media Networks leader to guide strategy and execution across marketplaces, traditional retail ecommerce sites, and multi-channel retail media networks. The role leads major client relationships and a team of advertising professionals, retail commerce specialists, and project managers, while remaining directly involved in solving complex retail growth challenges. It partners with Swell’s broader Digital Marketing group on DTC, social media, and go-to-market strategies. The VP is accountable for clients’ total commerce revenue growth and marketplace share, retail advertising efficiency and TACoS optimization, digital shelf visibility, buy-box health, inventory productivity, and unified strategies across 1P vendor and 3P seller models. The position also connects retail media to broader business outcomes through analytics, clean-room data, incrementality testing, margin analysis, and omnichannel reporting. As an escalation point, this leader diagnoses performance, catalog, and attribution issues and develops practical solutions. The role is based at one of Swell’s listed office locations and follows a hybrid schedule of two office days and three work-from-home days. Visa sponsorship is unavailable; applicants must be authorized to work permanently in the United States without employer sponsorship.
Requirements
- 10 or more years of experience in retail commerce and marketplace management.
- Proven hands-on success with Amazon 1P and 3P, Walmart 1P and 3P, and Target 1P and 3P.
- Extensive demonstrated experience running campaigns across multiple Retail Media Networks, such as Kroger, Home Depot, and Instacart.
- Deep understanding of retail media dynamics, digital shelf management, inventory operations, and commerce metrics.
- Proven ability to partner cross-functionally with DTC, paid social, and general brand go-to-market teams.
- Strong leadership skills and a dedicated player-coach approach.
Nice To Haves
- Hands-on experience with automation platforms such as PacVue and Opmtyzr.
- Agency experience managing multi-brand client portfolios.
- Brand-side experience dealing directly with Amazon, Walmart, Target, and agencies.
- Deep experience with retail data clean rooms, such as Amazon Marketing Cloud, and advanced incrementality testing.
- Strong opinions on retail media architecture supported by real-world performance data.
Responsibilities
- Oversee retail strategy across Amazon, Walmart, Target, traditional retail ecommerce sites, retail media networks, and high-growth product brands.
- Drive total commerce revenue growth and marketplace market share.
- Optimize retail advertising efficiency, including ROAS, iROAS, and TACoS.
- Improve digital shelf visibility, buy-box health, and inventory productivity.
- Unify retail strategies across 1P vendor and 3P seller models.
- Guide campaign architecture, bid-management automation, share-of-voice strategy, digital shelf positioning, content optimization, catalog management, and detail-page conversion.
- Address retail media DSPs and off-site retail advertising extensions.
- Support inventory forecasting, margin protection, and chargeback prevention.
- Integrate retail media with DTC, paid social, and broader go-to-market initiatives.
- Use advanced retail analytics, clean-room data, incrementality testing, channel margin analysis, attribution, and omnichannel impact reporting.
- Diagnose and resolve retail performance, catalog suppression, and RMN attribution issues.
- Lead and mentor a hands-on team of advertising professionals, retail commerce specialists, and project managers.
- Build systems, playbooks, and training to strengthen team capability.
- Lead important retail client relationships and help clients solve difficult retail growth challenges.
Benefits
- Career development opportunities
- Recognition programs
- Employee referral bonus
- Hybrid work schedule: two days in the office and three days working from home
- Medical, dental, vision, life, and disability insurance coverage
- 401(k) retirement plan with a 4% employer match
- Mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including an agency soft closing from Christmas Eve through New Year's Day
- Paid leave options, including sick leave, medical leave for the employee and family, and parental leave
- Casual dress code
- Fun and collaborative work environment
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
