VP, Global Social Media (Americas)
About The Position
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. At SharkNinja, we’re building an AI-native culture. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. This role owns social strategy, content, and channel performance across North America (US and Canada), driving SharkNinja and Ninja brand growth through owned, earned, and creator-powered social. This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine.
Requirements
- 10+ years in social media/digital marketing, 4+ in a leadership capacity
- Agency-side experience required
- Deep influencer/creator marketing experience required, including budget ownership at scale
- Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
- Proven track record scaling branded social content and measurable commercial impact
- Experience managing teams across US and Canada markets
- Strong cross-functional influence skills; comfort operating in matrixed org structures
Nice To Haves
- large, social-first brand experience strongly preferred
- CPG, DTC, or consumer electronics background preferred
Responsibilities
- Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
- Lead and develop a regional team spanning content, community, and channel management across US and Canada
- Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
- Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
- Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
- Manage crisis response and social listening for the region in partnership with global Analytics
- Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
- Report regional performance and investment recommendations to SVP, Global Social
Benefits
- medical insurance
- dental insurance
- vision insurance
- flexible spending accounts
- health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- employee stock purchase program
- life insurance
- AD&D
- short-term disability insurance
- long-term disability insurance
- generous paid time off
- company holidays
- parental leave
- identity theft protection
- pet insurance
- pre-paid legal insurance
- back-up child and eldercare days
- product discounts
- referral bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
