Global Social Media Brand Strategist

Schneider Electric•Andover, Massachusetts

13h•Hybrid

About The Position

We are seeking a strategic, creative, and culturally connected Global Social Media Brand Strategist based in Boston, Andover or Foxboro, MA to shape how Schneider Electric shows up across social media globally. This role sits at the intersection of brand strategy, storytelling, content and audience engagement. The Social Brand Strategist will be responsible for translating business priorities, campaigns, partnerships, executive voices, and industry trends into compelling social-first narratives that build relevance, reputation, and brand affinity. The ideal candidate understands both the art and science of social media, combining creativity with audience insights, platform expertise, and a strong understanding of how modern brands earn attention in a rapidly evolving digital landscape.

Requirements

8-10 years of experience in social media strategy, brand strategy, content marketing, digital communications, or related discipline
Proven experience developing social-first brand strategies for global organizations or leading agencies
Deep understanding of LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms
Strong storytelling, content planning, and editorial strategy skills.
Experience working with creative agencies and managing content development processes
Ability to translate data and consumer insights into actionable recommendations
Experience operating in complex, matrixed, global organizations
Excellent presentation, communication, and stakeholder management skills

Responsibilities

Develop and evolve Schneider Electric's global social brand strategy across key social platforms
Identify opportunities to strengthen brand perception, relevance, differentiation, and audience engagement through social media
Build social-first approaches that align with broader corporate, brand, communications, and campaign objectives
Ensure a consistent and distinctive voice, tone, and personality across channels
Translate complex business topics into engaging, audience-centric stories for social media
Lead the development of social-first content frameworks, narrative pillars, content themes
Partner with internal studios and agencies to develop innovative content concepts and storytelling formats
Define the social media strategy for tentpole moments and partnerships
Identify opportunities to maximize reach and engagement through real-time storytelling and proactive content planning
Collaborate with campaigns, communications, PR, and marketing teams to ensure integrated execution
Turn social listening and performance insights into actionable recommendations for content and brand strategy
Identify opportunities for experimentation and innovation across formats, platforms, and storytelling approaches
Partner with global, regional, and local teams to elevate the quality and effectiveness of social content
Work closely with external agencies, internal teams, production partners
Define success metrics for brand storytelling initiatives
Analyze content performance and audience engagement to continuously refine strategy
Leverage insights and reporting to inform future content investments and priorities