VP, Global Social Media (Americas)

SharkNinja•Needham, MA

1d•Hybrid

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Requirements

10+ years in social media/digital marketing, 4+ in a leadership capacity
Agency-side experience required; large, social-first brand experience strongly preferred
Deep influencer/creator marketing experience required, including budget ownership at scale
Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
Proven track record scaling branded social content and measurable commercial impact
Experience managing teams across US and Canada markets
Strong cross-functional influence skills; comfort operating in matrixed org structures
CPG, DTC, or consumer electronics background preferred

Responsibilities

Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
Lead and develop a regional team spanning content, community, and channel management across US and Canada
Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
Manage crisis response and social listening for the region in partnership with global Analytics
Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
Report regional performance and investment recommendations to SVP, Global Social