VP of PR, Social Media & Content Strategy

RR46•Fargo, ND

4d•$120,000 - $150,000•Remote

About The Position

This role is responsible for setting the strategic vision and direction for Flint's PR, social media, and content strategy capabilities. The VP will align services with evolving client needs, market opportunities, and agency growth objectives. They will lead the development of integrated communications strategies to support client business goals, brand awareness, reputation, audience engagement, and lead generation. This position serves as a senior strategic advisor to clients, providing counsel on brand positioning, communications opportunities, reputation management, and complex business challenges. The role also drives business growth by identifying new opportunities, expanding existing client relationships, and leading strategic contributions to pitches, proposals, and new business development. The VP will oversee the development of compelling brand narratives and multi-channel content strategies, including earned media, thought leadership, executive communications, social media, and digital content. They will cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders to secure meaningful earned media opportunities. Additionally, the VP will provide executive leadership during crisis communications and reputation challenges, guiding response strategies, stakeholder messaging, and client counsel. The role oversees content strategy, media relations, and editorial direction, ensuring high-quality thought leadership, press releases, case studies, social content, and SEO-informed digital communications. The VP will lead, mentor, and develop PR, social media, and content professionals, establishing clear expectations, accountability, and opportunities for professional growth. They will oversee team capacity, workflows, resource allocation, and operational efficiency to ensure high-quality work and strong financial performance. Performance expectations and measurement frameworks will be established, using campaign analytics, earned media results, organic traffic, engagement, and other KPIs to demonstrate business impact. Performance insights will be translated into strategic recommendations for clients, internal leadership, and future business opportunities. Collaboration with leaders across creative, strategy, media, analytics, account service, and other disciplines is key to developing cohesive solutions and leveraging the full capabilities of Flint Group. The role also involves evaluating emerging platforms, technologies, AI, audience behaviors, and industry trends to identify opportunities for innovation and competitive differentiation. Finally, the VP will champion continuous improvement in team processes, tools, service offerings, and strategic capabilities to strengthen the discipline's long-term success.

Requirements

8-10+ years of progressive experience in public relations, social media, content marketing, or corporate communications.
At least 2 years in an agency environment managing multiple client accounts.
Demonstrated leadership experience is essential; senior-level agency or department leadership experience is strongly preferred.
Proven ability to establish strategic direction, lead teams, develop talent, and influence business decisions across an organization.
Ability to connect communications strategies to business outcomes, identify growth opportunities, and balance client success with agency profitability.
Deep understanding of public relations, earned media, social media, content marketing, thought leadership, and how these disciplines work together.
Confidence building trusted relationships with senior-level clients, navigating complex challenges, and providing informed, proactive recommendations.
Exceptional writing, editing, and storytelling skills.
Strong media relations experience, including pitching, relationship development, reputation management, and crisis communications.
Ability to interpret campaign performance, evaluate ROI, and translate data into meaningful business insights.
Familiarity with tools such as Google Analytics, SEMrush, Cision, Meltwater, or similar platforms.
Experience managing team resources, workflows, budgets, and performance.
Ability to build strong partnerships across disciplines, influence without direct authority, and bring teams together.
A forward-thinking mindset with the ability to anticipate industry changes, embrace emerging technologies, and evolve capabilities.

Responsibilities

Set the strategic vision and direction for Flint's PR, social media, and content strategy capabilities.
Lead the development of integrated communications strategies that support client business goals.
Serve as a senior strategic advisor to clients.
Drive business growth by identifying new opportunities and expanding existing client relationships.
Oversee the development of compelling brand narratives and multi-channel content strategies.
Cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders.
Provide executive leadership during crisis communications and reputation challenges.
Oversee content strategy, media relations and editorial direction.
Lead, mentor, and develop PR, social media, and content professionals.
Oversee team capacity, workflows, resource allocation, and operational efficiency.
Establish performance expectations and measurement frameworks.
Translate performance insights into strategic recommendations.
Collaborate with leaders across creative, strategy, media, analytics, account service, and other disciplines.
Evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends.
Champion continuous improvement in team processes, tools, service offerings, and strategic capabilities.