Associate Manager, Media Strategy

Bayer•Hanover Township, NJ

1d•$118,700 - $178,100

About The Position

The Associate Manager, Media Strategy supports the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health brands. The role works with Media Managers to develop plans that deliver on brand marketing goals, manages campaign launches across channels, supports monthly budget tracking, and coordinates creative asset development and delivery. It reviews media performance and recommends optimizations, with a particular focus on digital media, including Search, Social, and Programmatic. The position contributes to integrated media planning, supports Bayer’s in-house digital media model, and partners with the Digital Platforms team to optimize media performance and user experience. It also collaborates with brand teams, communications leads, consumer and advanced insights teams, agencies, and media partners on strategy, measurement, analytics, reporting, and cross-brand alignment. The role requires strategic, digital, creative, and analytical thinking.

Requirements

BA/BS degree.
Understanding of Search, Social, and Programmatic media.
Proven ability to develop operational plans supporting enterprise- and brand-level strategy development.
Strong verbal and written communication skills, including the ability to communicate complex ideas simply and effectively.
Strong knowledge of digital strategy development, digital strategies, channels, measurement, and analytics.

Nice To Haves

Experience in healthcare marketing.
Agency, marketing, or IT background.
Six years in marketing activation, such as digital marketing, media, or advertising, preferably in consumer packaged goods.

Responsibilities

Work with Media Managers to develop media strategies and plans that support brand marketing goals.
Support monthly budget management and tracking, including budget summaries and monthly actualizations.
Manage campaign launches across channels.
Support the development and tracking of creative assets across brands, partnering with creative agencies and internal teams.
Review media performance and recommend plan optimizations.
Develop and implement digital marketing strategies that promote products and services through online channels and reach target audiences.
Manage execution of digital marketing programs and analyze their effectiveness to optimize performance.
Maintain relationships with search engines and portal sites, track website usage trends, and assess visitor quality and campaign impact.
Create and maintain engaging website graphic designs and layouts that reflect the organization’s brand identity and keep product information accessible.
Contribute to the development of integrated media plans that meet brand objectives.
Partner with the Digital Platforms team to plan and optimize media performance and user experience.
Support execution of the in-house digital media model and improve channel performance as measured through DPC and/or ROI.
Collaborate with internal teams and external partners to support measurement strategies, analytics, and reporting.
Work with media partners to deliver against brand goals and educate the organization.
May oversee social media marketing and online community management to enhance engagement and drive website traffic.