Media & Sponsorship Business Director

Expedia Group•Seattle, WA

7d•$207,500 - $332,000

About The Position

Expedia Group is seeking a Media & Sponsorship Business Director to serve as the dedicated global brand media lead for one of its consumer brands: Expedia, Hotels.com, or Vrbo. This high-impact individual contributor acts as the strategic bridge and trusted advisor between the Integrated Marketing & Creative organization and the Global Media & Sponsorship team. The role sets the brand’s strategic media and sponsorship approach and ensures global strategies are financially responsible and aligned with business objectives across markets. Reporting directly to the VP, Global Media and Sponsorship, the Director owns the distribution and communication of internal and external briefs and ensures outputs support the agreed integrated marketing plan and business and financial objectives. As the core brand champion, the Director aligns stakeholders, governs processes, and guides strategy and planning teams in developing holistic plans that deliver agreed business outcomes. The position also manages brand-specific media and sponsorship financial decisions and P&L, leads business reporting, and synthesizes market-level results into global insights to inform future planning and capital allocation.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent related professional experience.
At least 12 years of experience in client management and strategic media and sponsorship planning, gained in-house at a global brand, in senior leadership at a media or creative agency, or at a relevant technology platform.
Forward-looking perspective on AI, including setting foundations and using technology to enhance integrated marketing, media, and sponsorship workflows.
Proven experience leading complex, multi-market brand media strategies across digital, offline, and sponsorship channels and translating them into integrated, executable plans.
Strong financial acumen and a track record of managing large, complex media budgets and P&Ls with financial rigor, transparency, and compliance.
Exceptional communication skills, including the ability to synthesize complex data and plans into clear, concise narratives and executive-ready insights.

Nice To Haves

Consultative approach and a strong track record of influencing and aligning senior stakeholders in matrixed, global organizations.
Operational excellence, including the ability to prioritize multiple complex projects, govern processes, and drive high-quality completion at pace.
Analytical mindset and comfort applying data, measurement frameworks, and learning agendas to strategy, optimization, and investment decisions.
Proactive problem-solving skills, including identifying issues and opportunities, taking ownership, driving solutions, and escalating appropriately when needed.

Responsibilities

Serve as the primary strategic interface for the Integrated Marketing & Creative organization and, where required, Brand General Managers, leading brand media and sponsorship initiatives globally.
Collaborate cross-functionally to design, implement, and govern interaction processes among Integrated Marketing, Brands, and execution teams, ensuring consistency, compliance, and agility.
Lead high-visibility brand and partner projects, aligning internal stakeholders and external agencies to support effective delivery.
Champion innovative approaches to internal communication frameworks and guide in-house digital teams and external agencies toward effective media strategies, integrated plans, data-driven learning agendas, insights, optimization, efficiency, and agreed brand measurement KPIs.
Own the distribution and communication of internal and external brand media and sponsorship briefs, ensuring clarity of vision and objectives.
Manage development and delivery of strategic approaches, rationale documentation, holistic media plans, and post-campaign reports.
Develop evidence-based proposals, rationale, and learning agendas using analytical rigor and a scientific mindset.
Coordinate Planning, Agency, and Execution Leads on responses to briefs and ensure deliverables align with strategic business goals and Integrated Marketing team deliverables.
Partner with Integrated Marketing & Creative teams to align media, sponsorship, and creative strategies and define asset requirements and delivery timelines.
Manage brand-specific media and sponsorship financial decisions and P&L, maintaining financial rigor and transparency and allocating capital across markets, channels, and geographies based on measurement outputs, corporate guidance, and Brand GM requests.
Drive brand business targets and lead Monthly and Quarterly Business Reviews and other performance forums.
Synthesize market-specific plans and reports into global views, analyze learnings, and provide actionable insights for future planning and capital allocation.