Director, National Sponsorship Sales

Live! Hospitality & Entertainment•Baltimore, MD

About The Position

Live! Hospitality & Entertainment is seeking an experienced sponsorship sales professional to drive new partnership revenue across its national portfolio of sports, dining, nightlife, and entertainment destinations. The position identifies, develops, and closes strategic sponsorship opportunities with national and regional brands, connecting brands with consumers through memorable experiences. Reporting to the Chief Commercial Officer, the Director will help build and expand Live!’s national sponsorship business. The role develops sponsorship opportunities across multiple markets and venues, manages partner relationships and sales activity, and collaborates with property-level leadership and national fulfillment teams. National travel may be required for up to 75% of working time.

Requirements

7–10 years of experience with proven success selling sponsorships, corporate partnerships, or integrated marketing programs.
Experience in sports, entertainment, hospitality, experiential marketing, or related industries.
Demonstrated ability to prospect independently, develop opportunities, and close complex, high-value agreements.
Strong presentation, negotiation, and relationship-building skills.
Ability to work across multiple markets and collaborate with property-level leadership.
Ability to travel nationally up to 75% of working time.
Entrepreneurial, resourceful, and comfortable developing new business.

Nice To Haves

Bachelor’s degree preferred.
Established relationships with national brands, agencies, and marketing decision-makers strongly preferred.

Responsibilities

Identify, prospect, and secure new national and regional sponsorship partners.
Develop relationships with brand decision-makers, marketing executives, agencies, and corporate partners.
Create and sell integrated sponsorship packages across Live! entertainment districts and venues.
Identify opportunities involving naming rights, branded experiences, consumer activations, digital media, experiential marketing, and other sponsorship assets.
Lead sponsorship presentations, negotiations, and deal development through contract execution.
Develop customized proposals that align partner objectives with opportunities across the Live! portfolio.
Build and maintain relationships with existing and prospective partners.
Lead retention and renewal efforts for assigned sponsorship accounts, working with the national fulfillment team to demonstrate partnership value and secure continued investment.
Identify opportunities to expand current sponsorship relationships into additional properties, markets, and programs.
Collaborate with local property teams to identify new revenue opportunities.
Work with the national sponsorship fulfillment team to ensure a smooth transition from sales to execution.
Support major events, new openings, and other strategic partnership opportunities.
Maintain an active pipeline of qualified sponsorship opportunities.
Manage prospect activity, proposals, deal stages, and revenue forecasts through SponsorCX.
Establish and execute individual sales goals.
Provide regular updates on opportunities, negotiations, and projected revenue.
Collaborate with internal teams to develop competitive, appropriately valued sponsorship packages.