Events Sponsorship Packaging Director

Hearst • New York, NY

1d • $116,000 - $140,000 • Hybrid

About The Position

Hearst Magazines is hiring an Events Sponsorship Packaging Director to develop strategic, scalable sponsorship opportunities across its portfolio of premium consumer and B2B events. The role focuses on driving revenue growth while enhancing attendee experiences by combining live experiences, digital media, social, branded content, commerce, and custom activations. The Director will collaborate with Sales, Marketing, Editorial, Creative Strategy, Event Production, and Revenue Operations teams to shape sponsorship strategy, manage inventory, analyze performance, and support new business development. This is a hybrid position based in New York, NY, with in-office attendance four days per week.

Requirements

• 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
• Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
• Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
• Exceptional presentation, storytelling, communication, and relationship-building skills.
• Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders.
• Strong analytical mindset and experience using performance insights to optimize sponsorship offerings.
• Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Responsibilities

• Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events.
• Create integrated sponsorship packages combining live experiences, digital media, social, branded content, commerce, and custom activations.
• Partner with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build sponsorship opportunities.
• Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings.
• Produce sales materials, sponsorship one-sheets, presentation decks, and rate structures.
• Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and experiential marketing innovations.
• Collaborate with Revenue Operations to track and manage sponsorship inventory accurately.
• Analyze sponsorship performance and develop case studies and insights to strengthen offerings and support new business development.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed