Director, Sponsorship Consulting

dentsu•Charlotte, NC

8d•$82,500 - $100,000

About The Position

MKTG Sports + Entertainment is seeking a strategic, client-focused Director, Sponsorship Consulting to lead a major NASCAR sponsorship portfolio. Based in the agency’s Charlotte, North Carolina office, this role manages integrated brand marketing and activation campaigns, leads a team, and oversees the development, execution, and measurement of activation programs. The Director builds trusted relationships with client leaders, creates solutions to client business and marketing challenges, and works with sanctioning bodies and rightsholders to develop and negotiate marketing partnerships. The role also contributes to agency new business activity and requires frequent travel, including up to 10–12 weekends. MKTG S+E is a global sports and entertainment agency within the dentsu Sports International network. Its work spans strategy, measurement, content, hospitality, and events, connecting brands, properties, and fans through differentiated marketing solutions and experiences.

Requirements

At least 7 years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
At least 4 years of direct NASCAR or motorsports sponsorship consulting, partnership marketing, or sponsorship management experience; agency experience is preferred.
A proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners.
Experience leading teams, mentoring colleagues, and contributing to talent development.
Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field.
In-depth knowledge of the NASCAR ecosystem, including its three series, race teams, and driver relationships.
Strong strategic acumen and exceptional team management skills.
Ability to develop creative solutions to client business and marketing challenges.
Experience activating experiential marketing programs at tracks and in event markets.
Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions.
Negotiation experience and expertise.
Ability to develop and present high-level sponsorship concepts linked to brand marketing objectives.
Motivation to deliver value for clients and the organization in fluid or undefined environments.
Willingness to travel frequently, including up to 10–12 weekends.

Nice To Haves

Experience in an agency environment.
Knowledge of and experience with the broader sponsorship landscape, such as the NFL, MLB, NBA, NCAA, and F1.

Responsibilities

Lead a team of experienced professionals in delivering client marketing program activations throughout the annual sports calendar.
Set standards for client work, including written points of view, planning documents, and reporting; coach the team to deliver consistently and on time.
Build high-level relationships with client leaders and develop creative solutions that meet or exceed client KPIs.
Collaborate with sanctioning bodies and rightsholders to develop outstanding marketing partnerships.
Write and develop recommendations and points-of-view documents to client-ready status.
Negotiate with local and national rightsholders on behalf of clients to secure mutually beneficial agreements that exceed client expectations.
Contribute to agency new business activities, including ideation, presentation writing, and presentation delivery.
Develop, execute, and measure integrated brand marketing and activation campaigns.