Director, Sponsorship Consulting

dentsu•Charlotte, NC

About The Position

MKTG Sports + Entertainment (MKTG S+E), part of dentsu Sports International, is seeking a strategic, client-focused Director, Sponsorship Consulting to lead a major NASCAR sponsorship portfolio. Based in MKTG’s Charlotte, North Carolina office, this role manages integrated brand marketing and activation campaigns, leads a team in developing and executing programs, and measures their performance. The position reports to the VP, Sponsorship Consulting. The successful candidate brings in-depth knowledge of the NASCAR ecosystem, strong strategic and team-management skills, and experience developing creative solutions to client business and marketing challenges. They are familiar with experiential activations at tracks and in event markets, the full marketing mix, social media, content marketing, influencer approaches, promotions, and sponsorship negotiations. Broader sponsorship experience across sports such as the NFL, MLB, NBA, NCAA, or F1 is helpful. The role also calls for the ability to develop and present sponsorship concepts aligned with brand objectives, and to create value in fluid or undefined environments. The role requires frequent travel, including up to 10–12 weekends. The annual salary range is $82,500–$100,000, with placement based on relevant factors. The position is also eligible for discretionary incentive compensation. MKTG describes a flexible approach to work with in-person collaboration; Charlotte is identified as the position’s location, while the listed hub-office attendance requirements apply to employees living within commuting distance of specified hubs and may be subject to business needs.

Requirements

At least 7 years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
At least 4 years of direct NASCAR or motorsports sponsorship consulting, partnership marketing, or sponsorship management experience.
Proven record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners.
Prior experience leading teams, mentoring colleagues, and contributing to talent development.
Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field.
In-depth knowledge of the NASCAR ecosystem, including its three series, race teams, and driver relationships.
Strategic acumen and strong team-management skills.
Experience with experiential marketing activations at tracks and in event markets.
Knowledge of the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions.
Negotiation experience and expertise.
Ability to develop and present high-level sponsorship concepts tied to brand marketing objectives.
Willingness to travel frequently, including up to 10–12 weekends.

Nice To Haves

NASCAR or motorsports sponsorship experience gained within an agency environment.
Experience with the broader sponsorship landscape, including the NFL, MLB, NBA, NCAA, or F1.

Responsibilities

Lead a team of experienced professionals in delivering client marketing-program activations throughout the annual sports calendar.
Set standards for client work, including written points of view, planning documents, and reporting; coach the team to deliver consistently and on time.
Build senior-level relationships with client leaders and provide creative solutions that meet or exceed client KPIs.
Collaborate with sanctioning bodies and rightsholders to develop marketing partnerships.
Write and develop recommendations and points-of-view documents to client-ready status.
Negotiate with local and national rightsholders on behalf of clients to secure mutually beneficial agreements that exceed client expectations.
Contribute to agency new-business activities, including ideation, presentation writing, and presentation delivery.
Manage and measure integrated sponsorship activation campaigns and programs.