National Sales Director

Lumicell•Waltham, MA

About The Position

Lumicell received approval in 2024 and has completed its initial commercial launch. The National Sales Director will build and lead a high-performing team of Account Executives, translate commercial strategy into disciplined execution, and help create an exceptional customer experience. This hands-on leadership opportunity is suited to someone energized by building a sales organization during an early commercialization phase. The director will partner with the Chief Executive Officer and commercial leadership to establish and achieve sales objectives; develop actionable plans and business plans across assigned geographies; and monitor results, risks, and corrective actions. The role includes recruiting, coaching, developing, and retaining Account Executives while setting clear expectations, operating rhythms, accountability, and performance visibility. The position leads customer relationship-building, customer training, key opinion leader engagement, and participation in trade shows, conferences, and other market-facing activities. It also works closely with Commercial Operations, Marketing, Clinical Applications, and other stakeholders, bringing field and customer insights back to the organization and escalating opportunities, risks, and resource needs. The National Sales Director is expected to model Lumicell’s cultural values and contribute to a mission-driven, accountable, and collaborative commercial organization. Within the first six months, success includes establishing a visible sales operating plan; creating disciplined business planning, coaching, and performance and pipeline reviews; defining and advancing team recruiting, onboarding, development, and retention priorities; coordinating sales execution with partner functions; and aligning customer and market-development activities with commercialization goals.

Requirements

Bachelor’s degree.
At least 7 years of sales experience in the medical device field.
At least 2 years of relevant leadership experience, with demonstrated success mentoring and developing a team.
Experience supporting an early-stage commercialization or go-to-market effort.
Strong business judgment, analytical capabilities, and problem-solving skills.
Knowledge of industry trends, relevant clinical data, and customer needs.
A proven record of driving growth and reinforcing organizational values.
Strong leadership skills and the ability to adapt leadership style to different situations and individuals.
Strong self-direction, ownership, and bias for action.
Ability to build effective relationships with internal and external customers and stakeholders.
Excellent leadership, organizational, communication, interpersonal, and teamwork skills.
Ability to travel up to 75%, or as business needs require, including for customer visits, company meetings, trade shows, or conferences.
Ability to reside within or near the assigned geography.

Nice To Haves

Experience in breast cancer, oncology, surgical products, or a closely related clinical market.
Experience selling capital equipment or other complex medical technology.
Startup or growth-stage experience building a sales organization during initial commercialization.
Experience supporting customer training, key opinion leader engagement, and cross-functional launch execution.

Responsibilities

Partner with the Chief Executive Officer and commercial leadership to establish, execute, and achieve sales goals and objectives.
Develop and communicate actionable sales plans covering priorities, resource requirements, opportunities, and risks.
Build business plans with sales team members and ensure consistent execution across assigned geographies.
Meet or exceed sales goals and maintain visibility into performance and corrective actions.
Attract, develop, and retain a high-performing sales team.
Lead, coach, and support Account Executives, adapting leadership approaches to individual needs and business situations.
Establish clear expectations, operating rhythms, accountability, and performance visibility across the team.
Drive the professional growth and development of sales team members and strengthen personal leadership capabilities.
Build strong customer relationships and deliver an experience that creates enthusiastic advocates for Lumicell.
Organize customer training and support key opinion leader engagement.
Participate in national, regional, and local trade shows, conferences, and other market-facing activities.
Maintain current knowledge of industry trends, relevant clinical data, and evolving customer needs to inform sales execution.
Ensure collaboration and consistent communication among Sales, Commercial Operations, Marketing, Clinical Applications, and other internal stakeholders.
Share field and customer insights to help improve commercial plans, training, messaging, and execution.
Identify and escalate execution risks, resource needs, and market opportunities with clear recommendations.
Model Lumicell’s cultural values and contribute to a mission-driven, accountable, and collaborative commercial organization.