Media Sales Planner

Dow Jones•New York, NY

17h•$65,000 - $85,000

About The Position

The Media Sales Planner is part of Dow Jones Media Sales, which connects leading brands with audiences through publications and platforms including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. The role works with Sales, Marketing, Creative and Client Success to develop and deliver advertising solutions across digital, print, video, audio, events and custom content. The Sales Planning team focuses on pricing integrity, media plan strategy and campaign delivery in a deadline-driven environment. The position offers opportunities to learn, develop skills and receive leadership training while working directly with clients on advertising campaigns.

Requirements

2–4 years of experience.
Proven experience working with an advertising operations or media planning team, preferably in a client-facing role.
Ability to work independently and collaboratively with a team.
Ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
Detail-oriented and highly motivated, with analytical, strategic and creative problem-solving skills.
Excellent in-person, email and virtual communication and interpersonal skills, including the ability to explain complex scenarios effectively to clients and internal teams.
Advanced computer application skills, including Excel, Word and Google Suite.

Nice To Haves

Experience using one or more ad serving and/or order management systems, such as Google Ad Manager or OperativeOne.
Bachelor’s degree.

Responsibilities

Partner with the sales team on RFPs, developing proposal ideas and inventory solutions that meet client expectations and objectives while maintaining pricing integrity and inventory package strategy.
Produce sales proposals in the order management system using required yield tools, and reserve inventory after a deal is approved. Client presentation creation is not included.
Collect campaign assets from advertisers or media agencies and coordinate with internal teams to support successful, timely campaign launches.
Monitor and optimize campaigns to balance revenue with client goals, including providing recommendations and insights to advertisers or media agencies.
Maintain a solid understanding of Dow Jones products and operational capabilities.
Analyze user data and audience metrics using advertising tools.
Support Senior Planners and Planning Managers by using historical data to inform strategic decisions about new media sales initiatives.