Media Sales Manager

Ilitch Sports + Entertainment•Detroit, MI

About The Position

The Corporate Partnerships Media Sales Manager assists in selling advertising inventory and major sponsorships across multiple properties and platforms to the corporate sector. Inventory and sponsorships may include signage, media, television and radio, print, promotions, and merchandising. The role also manages several existing corporate partnerships, develops new revenue opportunities, creates added value, and builds mutually beneficial market activation programs. The position works across internal departments and with corporate partners to fulfill contractual obligations, identify cross-selling opportunities, deliver strong customer service, and maximize promotional opportunities. It includes attending game days and special events to entertain existing partners and prospects, and collecting artwork and copy from clients for signage, print, and media as needed.

Requirements

  • Bachelor’s degree required; a degree in business or sports management is preferred.
  • At least 4 years of sales experience.
  • Proven sponsorship-sales track record and experience handling multiple accounts with sales exceeding $2 million.
  • Excellent interpersonal, oral, written, and presentation skills.
  • Ability to work long hours, evenings, weekends, and holidays.
  • Self-motivated team player able to work toward aggressive individual and team sales goals.
  • Superior knowledge of practices and principles related to corporate partnership sales and implementation.
  • Ability to establish and maintain strong working relationships with corporate clients and coworkers.
  • Superior negotiation skills and a net-profit-focused mentality.
  • Proficiency in PowerPoint, Excel, and Lotus Notes.
  • Ability to drive to and from client sales meetings.

Nice To Haves

  • Sports and entertainment advertising or sponsorship sales experience.
  • Managerial and supervisory experience.
  • Bachelor’s degree in business or sports management.

Responsibilities

  • Achieve the organization’s sales and sponsorship targets and goals.
  • Research, prospect, and develop relationship leads through industry networking, third-party lead services, trade publications, and cold calls.
  • Prepare and deliver business proposals and presentations to existing and prospective clients.
  • Provide weekly sales activity and results reports to the Vice President of Media and service staff, tracking individual performance, inventory, and revenue.
  • Oversee, manage, and implement inventory contracts and agreements for assigned accounts.
  • Coordinate with internal departments on corporate partner programs and cross-selling opportunities, including game operations, community relations, public relations, ticket sales, marketing, and building operations.
  • Develop new corporate partner relationships and optimize existing accounts through customer service, sponsorship revenue growth, and marketing partnerships.
  • Work with the assigned corporate partnership marketing manager to ensure contractual fulfillment and maximize cross-promotional opportunities.
  • Work game days and special events to entertain existing partners and prospects.
  • Assist with collecting artwork and copy for signage, print, and media from clients when necessary.
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