Media Manager

Driven Brands Inc.•United States of America - Remote NC, NC
•$76,700 - $136,900•Remote

About The Position

The Media Manager is responsible for the tactical execution, performance monitoring, and operational management of paid media campaigns. The role ensures campaigns launch accurately, run efficiently, and deliver against performance benchmarks. Working with brand teams, media agencies, analytics, CRM, and website teams, the Media Manager oversees campaign setup, pacing, optimization, and reporting. The position focuses on day-to-day campaign quality and execution, while escalating risks and strategic opportunities to the Director of Media. It is suited to a media practitioner who can work cross-functionally to connect media data and performance to drive cars per day. The role supports the successful implementation of Take 5’s media campaign implementation and monitoring, media processes and documentation, and cross-functional internal and external collaboration.

Requirements

  • 4–6+ years of experience in paid media, digital marketing, or media operations.
  • Experience working with media agencies and digital advertising platforms such as Google, Meta, and programmatic platforms.
  • Experience working with analytics teams and performance dashboards.
  • Ability to manage multiple campaigns, timelines, and operational details simultaneously.
  • Strong analytical mindset and ability to translate data into actionable optimizations.
  • Excellent cross-functional collaboration and communication skills.
  • High attention to detail and commitment to operational accuracy.
  • Strong organizational and process orientation, including comfort managing approvals and documentation.
  • Collaborative, accountable, and energized by execution.
  • Bachelor’s degree required.

Nice To Haves

  • MBA.

Responsibilities

  • Coordinate between the media agency and brand team to keep work moving in support of media strategy.
  • Oversee day-to-day media agency execution to ensure campaigns launch accurately and on time.
  • Manage campaign setup, trafficking, and implementation across paid media platforms.
  • Conduct quality assurance on media buys, targeting parameters, tagging, and creative rotations.
  • Monitor budget pacing and delivery to keep campaigns within spend targets.
  • Identify and implement in-flight optimizations within established guardrails.
  • Maintain documentation including media plans, campaign specifications, timelines, and learnings.
  • Track campaign performance against defined benchmarks and KPIs.
  • Monitor in-flight results and flag performance trends, risks, and opportunities.
  • Escalate performance issues, optimization opportunities, and operational risks to the Director of Media.
  • Work with media analytics to develop and maintain weekly and monthly performance reporting across campaigns and channels.
  • Partner with internal analytics teams and external agencies on reporting accuracy, data quality, KPI tracking, dashboard updates, performance insights, and test design analysis and readouts.
  • Ensure brand goals and direction are implemented by the media agency.
  • Coordinate with the Website and SEO team on landing page performance, tracking implementation, and traffic quality signals.
  • Partner with Media Operations on audience segmentation, suppression strategies, and retargeting usage.
  • Work with Media Operations to ensure proper tagging, tracking, and audience integration across campaigns.
  • Coordinate with internal teams and agency partners to maintain operational alignment.

Benefits

  • Health and wellness benefits.
  • Paid time off.
  • Holiday pay.
  • Access to 50% of earned wages at any time through the myFlexPay program.
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