Media Manager

The Home Depot • Smyrna, GA

1d

About The Position

The Manager, Media oversees traditional and digital investments for national and regional advertising and influences corporate omni-channel strategy. The role works with stakeholders and business and initiative leaders across the enterprise to understand customer, business, and communication goals, and oversees the creation and execution of omni-channel plans within the overall marketing mix. The manager analyzes industry trends, channel results, and the business environment to improve strategies and recommendations; manages the omni-channel budget; supports channel measurement, reporting, and insights; and helps direct agency planning, buying, and activation.

The position typically reports to the Sr Manager, Media and has no direct reports. It typically requires overnight travel less than 10% of the time. Work is primarily performed sitting in a comfortable indoor area, with frequent opportunities to move about and rare need to move or lift light articles. Unpleasant working conditions are infrequent and not objectionable.

Requirements

• Must be at least 18 years of age.
• Must be legally permitted to work in the United States.
• At least 5 years of work experience.
• A master's degree or equivalent degree in a field of study related to the job, or the knowledge, skills, and abilities typically acquired through completion of such a program.

Nice To Haves

• Omni-channel agency planning and buying experience.
• Previous client-side omni-channel planning experience.
• Previous leadership, mentoring, and/or coaching experience.
• Retail or multi-outlet advertising experience.
• Master's degree.
• Strong leadership abilities and experience supporting or mentoring team members, with a proven record of building cross-functional relationships internally and with external agency and platform partners.
• Highly organized, with the ability to combine strategic direction with hands-on tactical execution.
• Strategic thinking and demonstrated ability to conceptualize and build integrated omni-channel plans.
• Strong presentation skills and ability to gain alignment on recommendations.
• Proficiency in Excel, Word, and PowerPoint.
• Ability to manage and prioritize multiple tasks and responsibilities; strong organization and communication skills; ability to handle mildly difficult situations.
• Working knowledge of marketing, finance, advertising, merchandising, and operations, and ability to build effective partnerships throughout the organization.
• Ability to partner with omni-channel strategy leads and stakeholders on long-term strategic planning and envision future customer experiences.

Responsibilities

• Manage and steward omni-channel investments and budget.
• Partner with omni-channel partners, stakeholders, and business and initiative leaders to develop channel recommendations supporting customer, business, and marketing goals.
• Help direct media agencies and/or supervise direct reports in creating and executing department-level omni-channel plans.
• Support analysis of channel performance and audience behavior, and apply learnings to current and future planning.
• Develop and maintain relationships with omni-channel stakeholders and business and initiative leaders across the enterprise.
• Test and learn about emerging omni-channel trends and opportunities to support frictionless customer experiences, drive business, and create competitive advantage.
• Support channel measurement, results reporting, and insights.
• Analyze industry trends, channel results, and the business environment to improve strategies and recommendations.
• Help direct agency planning, buying, and activation for areas of responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level