Manager, Media

Energizer Holdings•Clayton, MO

10d

About The Position

The Manager, Media develops and guides national media strategy across Energizer’s portfolio, ensuring media investments connect brands with consumers throughout an evolving and fragmented consumer journey. The role partners with Brand, Communications, Consumer Insights, Shopper Marketing, Digital Commerce, and agency teams to translate business objectives, consumer insights, and marketplace trends into actionable strategies and investment recommendations. The position calls for foundational media expertise and a strong understanding of digital ecosystems, emerging consumer behaviors, retail and commerce media, social influence, creator ecosystems, and AI’s growing role in consumer discovery and decision-making. The Manager, Media promotes experimentation, test-and-learn initiatives, and innovation while helping maintain effective media strategies today and build capabilities for the future. The role also consults with international markets and their agencies on execution aligned with global strategy, while accounting for market-specific nuances.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
6–8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
Experience developing national media strategies across multiple paid media channels.
Experience working directly with media agencies and managing agency relationships.
Experience translating consumer and business insights into marketing and media recommendations.
Experience evaluating and optimizing media investments against business objectives.
Demonstrated understanding of social platforms, creator ecosystems, retail media, commerce media, connected TV, search, and emerging media environments.
Experience leading cross-functional initiatives within complex organizations.

Nice To Haves

CPG experience is strongly preferred.
Prior experience as a communication planner, integrated media strategist, digital strategy leader, or media transformation leader.
Experience working across multiple categories, brands, or business units.
Exposure to retail media networks, commerce media, and digital commerce ecosystems.
Experience with media mix modeling, measurement frameworks, or marketing effectiveness initiatives.
Experience evaluating emerging technologies and innovation opportunities.
Familiarity with AI-driven marketing capabilities, generative AI tools, and evolving consumer search and discovery behaviors.
Experience leading innovation pilots, experimentation programs, or transformation initiatives.

Responsibilities

Develop media strategies aligned with business, brand, and consumer objectives across the portfolio.
Consult with international markets and their agencies on execution aligned with global strategy and priorities, taking market nuances into account.
Recommend channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
Identify opportunities to improve the effectiveness and efficiency of investments across paid, owned, earned, retail, and emerging channels.
Guide annual and campaign-specific media planning with brand teams and agency partners.
Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.
Monitor changes in how consumers discover, evaluate, and purchase products across traditional, digital, social, retailer, creator, and AI-enabled environments.
Translate consumer, cultural, technological, and media trends into business recommendations.
Partner with Consumer Insights to identify opportunities for media to create competitive advantage.
Identify emerging platforms, technologies, and media opportunities that could support business growth.
Lead test-and-learn initiatives to evaluate new channels, partners, targeting approaches, measurement solutions, and creative formats.
Stay informed about AI, machine learning, generative AI, conversational commerce, and changes in search behavior.
Recommend how emerging technologies may affect media strategy, consumer engagement, and marketing effectiveness.
Champion experimentation, learning, and continuous improvement.
Educate internal teams about emerging media trends, consumer behavior shifts, and innovation opportunities.
Share market intelligence, case studies, and best practices across the organization.
Help establish frameworks that improve media decision-making and investment prioritization.
Contribute to the development of future media capabilities and operating models.