Media Planner

CTP•Boston, MA

40d•$50,000 - $75,000•Hybrid

About The Position

CTP is looking for a Media Planner to join their team. The ideal candidate will have a collaborative spirit and contribute to the agency's success by supporting the development of media strategies and plans that align with client goals and campaign objectives. This role involves conducting research, gathering marketplace information, working with media partners to evaluate opportunities and pricing, and identifying media opportunities across channels and platforms. The Media Planner will also support campaign setup, trafficking, execution, and ongoing optimization, monitor campaign performance, and translate data into insights and recommendations. Responsibilities include compiling and analyzing media performance data for client reporting, maintaining media plans, budgets, and status reports, and collaborating with media partners and internal teams. Additionally, the role involves managing campaign billing, invoices, and reconciliation, and staying current on evolving media platforms, tools, audience behaviors, and industry trends, including exploring emerging technologies like AI.

Requirements

Ability to commute to our Boston office 2x/week (Tuesday and Wednesday).
A minimum of 2-6 years of relevant media planning, buying or digital advertising experience.
Strong Excel skills and comfort working with data, budgets and reporting.
Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager.
Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data.
Excellent organizational skills and the ability to manage multiple campaigns, deadlines and details at once.
Strong written and verbal communication skills and a collaborative working style.
Curiosity and a willingness to learn new platforms, tools and approaches quickly, including an interest in exploring how AI and emerging technologies can make our work smarter and more efficient while keeping human judgment, creativity and strategic thinking at the center.
Proficiency in Google Workspace and Microsoft Office.
Applicants must be legally authorized to work in the United States. We do not offer visa sponsorship for this role.

Nice To Haves

Former agency experience preferred.
Experience with ad serving, trafficking and/or campaign measurement tools preferred.
Programmatic/DSP experience is a plus.

Responsibilities

Supporting the development of media strategies and plans that align with client goals and campaign objectives.
Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing.
Identifying media opportunities across channels and platforms based on client and audience needs.
Supporting campaign setup, trafficking, execution and ongoing optimization.
Monitoring campaign performance and helping translate data into insights and recommendations.
Compiling, organizing and analyzing media performance data for client reporting.
Maintaining media plans, budgets, status reports and other documentation for internal and client meetings.
Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule.
Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy.
Staying current on evolving media platforms, tools, audience behaviors and industry trends.
Exploring emerging technologies, including AI, and identifying thoughtful ways to use them to improve efficiency, uncover insights and create more time for strategic thinking and partnership.