Media Planner – Toters Fresh & Marketplace

Toters•Geraldine, AL

About The Position

The Media Planner will grow Toters’ retail media revenue by selling, planning, and optimizing advertising solutions for FMCG, beauty, household, pharmacy, and consumer goods brands. The role focuses on pitching Toters Fresh’s media offering to suppliers, distributors, and agencies; converting opportunities into booked campaigns; and scaling advertiser investment through measurable results. Reporting directly to the Retail Media & Partnerships Manager, the position will help monetize Toters Fresh’s traffic and develop retail media as a scalable revenue stream. The planner will manage advertiser relationships, campaign strategy and optimization, and performance reporting.

Requirements

3–5 years of experience in Retail Media, Digital Media, Advertising Sales, E-commerce, Performance Marketing, or related fields.
Proven experience pitching and selling media or digital solutions to brands, distributors, or agencies.
Strong knowledge of CPC/CPM buying, search advertising, and sponsored product formats.
Strong analytical capabilities, advanced Excel or Google Sheets skills, and ability to translate data into commercial recommendations.
Excellent presentation, negotiation, and stakeholder management skills.
Results-driven, organized, and comfortable managing multiple advertisers at once.
Fluency in English and Arabic.

Nice To Haves

Experience within grocery, FMCG, marketplace, or e-commerce environments is strongly preferred.
French language skills.

Responsibilities

Own and deliver retail media revenue targets for the Toters Fresh advertiser portfolio.
Pitch and sell Toters Fresh advertising solutions and off-site media.
Prepare tailored proposals, media plans, and packages for brands, distributors, and agencies.
Identify upsell opportunities with existing advertisers and onboard new brands to the platform.
Secure seasonal and annual media commitments, including Ramadan, Christmas, back to school, and Mother’s Day.
Serve as the main retail media contact for assigned brands, distributors, and media agencies.
Build joint business plans with key brands in collaboration with the Commercial team.
Work with account managers and category teams to ensure SKU readiness, stock availability, and promotional alignment.
Design campaign strategies, including placement mix, keywords, bidding, budgets, and test-and-learn plans.
Oversee campaign setup with the Campaign Executive and ensure campaigns go live as booked.
Monitor and optimize live campaigns to maximize advertiser return and platform revenue.
Lead regular post-launch follow-ups and performance reviews with advertisers.
Analyze campaign performance, including ROAS, CTR, conversion rate, CPC, and incremental sales.
Deliver clear performance reports and recommendations to brand partners and management.
Share platform and product feedback to improve targeting, formats, and reporting.