Media Planner

Cadent•New York, NY

2d•$70,000 - $80,000

About The Position

Cadent is seeking a Media Planner to develop, execute, and manage strategic cable and broadcast media plans while serving as a primary day-to-day client contact. The role combines analytical media planning with account management to ensure campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives. The Media Planner develops plans based on client goals, audiences, and budgets; uses historical performance, ratings, and network trends to guide decisions; and coordinates with internal teams to make plans feasible and optimized. The role also oversees campaign setup, stewardship, pacing, delivery, performance, and revisions, while communicating campaign status and insights to clients and coordinating with Finance on billing matters. Applicants must be legally authorized to work in the United States without employer sponsorship now or in the future.

Requirements

At least 2 years of media experience.
Bachelor’s degree.
Strong organization, attention to detail, and time-management skills.
Strong verbal and written communication skills.
Ability to work effectively under pressure and make and meet deadlines.
Strong math skills, particularly media math, along with analytical and solutions-based skills.
Proficiency in Microsoft PowerPoint and Excel.
Team-oriented, positive attitude, and willingness to contribute to team success and client needs.
Self-starter with a proactive approach who can work independently in an entrepreneurial, fast-paced environment.
Legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Exposure to TV media.
Sports knowledge.

Responsibilities

Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets.
Analyze historical client performance, ratings data, and network trends to inform planning decisions.
Build detailed media plans that include network mix, daypart strategy, flighting, and budget allocations.
Partner with Inventory, Sales, and Research teams to ensure plans are feasible and optimized.
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes.
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle.
Monitor campaign delivery and performance, identifying risks and optimization opportunities.
Manage plan revisions, added value, makegoods, and schedule changes as needed.
Serve as a client contact for planning updates, campaign status, and performance insights.
Work with the Finance team on billing or invoice issues and concerns.
Build strong client relationships through proactive communication and problem-solving.
Coordinate internally to ensure client expectations are met across execution and reporting.

Benefits

Inclusive health, dental, and vision plans.
Enhanced support for reproductive health, family planning, and new parents.
Employer contribution to HSA.
Voluntary benefits, including pet insurance, legal assistance, critical illness, hospital indemnity, and accident coverage.
Paid parental leave.
Mental health support and Employee Assistance Program (EAP).
Free access to the Calm App.
Monthly wellness reimbursement.
Special discounts through LifeMart and Plum Benefits.
Flexible Time Off policy and company breaks.
11 observed federal holidays.
Summer Fridays between Memorial Day and Labor Day.
Employee Resource Groups and DEI programming and initiatives.
Company-sponsored employee events.
401(k) participation with discretionary employer match.
Life, short-term disability, and long-term disability coverage.
Cell phone and WiFi stipend.
Pre-tax commuter benefits.
Access to certified financial coaches and planning tools.