Media Planner/Buyer

Serino Coyne • New York, NY

19h • $65,000 - $72,000

About The Position

Serino Coyne is seeking a Media Planner/Buyer to run campaign execution for theatre and entertainment clients. The role builds and manages campaigns across paid search, paid social, programmatic display, digital audio, and digital video, using both self-service platforms and direct digital buys. The Media Planner/Buyer takes briefs from Media Supervisors across two pods, trains Media Assistants on platforms, and reports to a Media Director.

This is a full-time, regular, benefits-eligible position. The annual salary is $65,000–$72,000 USD.

Requirements

• 2–4 years of paid media experience with hands-on platform and buying experience; agency experience is ideal.
• Experience training junior staff on platforms.
• Expertise in Google Ads and Meta.
• Working knowledge of GA4 and CM360 trafficking.
• Experience buying directly from vendors, including handling IOs and makegoods.
• Strong analytical and math skills, and comfort working in spreadsheets.
• Clear written and spoken communication with vendors and internal teams.
• Strong attention to detail and ability to manage many campaigns in a fast-paced agency environment.
• Bachelor's degree or equivalent experience.

Nice To Haves

• TikTok, Reddit, programmatic, and AdVantage experience.
• Interest in performing arts and live entertainment.

Responsibilities

• Build, launch, and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic DSPs, and other self-service platforms.
• Negotiate and place direct digital buys with publishers and audio and video vendors; issue and track IOs.
• Own trafficking in CM360, including tags, placements, creative rotation, and quality assurance.
• Maintain clean tracking and data, including pixels, UTMs, GA4 conversions, and naming conventions.
• Monitor pacing and delivery daily and resolve problems before they reach the client.
• Reconcile vendor invoices against delivery in AdVantage and support accurate client billing.
• Train Media Assistants on platforms and processes, and quality-check their campaign builds.
• Join client calls when execution details are needed.
• Coordinate with the traditional buyer on cross-channel plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level