Media Planner

Cadent•New York, NY

19h

About The Position

Cadent’s Linear Media Planner develops, executes, and manages strategic cable and broadcast media plans while serving as a primary day-to-day client contact. The role combines analytical media planning with account management to ensure campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives. The planner develops plans based on client goals, target audiences, and budgets; uses historical performance, ratings data, and network trends to inform decisions; and builds plans covering network mix, daypart strategy, flighting, and budget allocations. The role partners with internal teams to ensure plans are feasible and optimized and supports Upfront and scatter planning, including revisions prompted by inventory availability and pricing changes. The planner oversees campaign setup, stewardship, pacing, delivery, and performance; identifies risks and optimization opportunities; and manages revisions, added value, makegoods, and schedule changes. As a client contact, the planner provides updates and performance insights, coordinates with Finance on billing or invoice concerns, and works across teams to meet client expectations for execution and reporting.

Requirements

At least 2 years of media experience; preferably with exposure to TV.
Bachelor’s degree.
Highly organized and detail-oriented, with strong time-management skills.
Strong verbal and written communication skills.
Ability to work effectively under pressure and meet deadlines.
Strong math skills, specifically media math, as well as analytical and solutions-based skills.
Proficiency in Microsoft PowerPoint and Excel.
Team player with a positive attitude and willingness to contribute to team success and client needs.
Self-starter who takes a proactive approach and can also work independently in an entrepreneurial, fast-paced environment.
Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Sports knowledge preferred.
Exposure to TV media.

Responsibilities

Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets.
Analyze historical client performance, ratings data, and network trends to inform planning decisions.
Build detailed media plans covering network mix, daypart strategy, flighting, and budget allocations.
Partner with Inventory, Sales, and Research teams to ensure plans are feasible and optimized.
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes.
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle.
Monitor campaign delivery and performance, identify risks, and find optimization opportunities.
Manage plan revisions, added value, makegoods, and schedule changes as needed.
Serve as a client contact for planning updates, campaign status, and performance insights.
Work with the Finance team on billing or invoice issues and concerns.
Build strong client relationships through proactive communication and problem-solving.
Coordinate internally to ensure client expectations are met across execution and reporting.

Benefits

Inclusive health, dental, and vision plans.
Enhanced support for reproductive health, family planning, and new parents.
Employer contribution to HSA.
Voluntary pet insurance, legal assistance, critical illness, hospital indemnity, and accident coverage.
Paid parental leave.
Mental health support and Employee Assistance Program (EAP).
Free access to the Calm App.
Monthly wellness reimbursement.
Special discounts through LifeMart and Plum Benefits.
Flexible Time Off (FTO) policy and company breaks.
11 observed federal holidays.
Summer Fridays between Memorial Day and Labor Day.
401(k) participation with discretionary employer match.
Life, short-term disability, and long-term disability coverage.
Cell phone and WiFi stipend.
Pre-tax commuter benefits.
Access to certified financial coaches and planning tools.