Planner, Social Marketplace

Horizon Media•Los Angeles, CA

5d•$66,300 - $85,000•Hybrid

About The Position

Horizon Media is hiring a Planner, Social Marketplace to support paid social campaign planning, execution, reporting, and internal relationship development. The role works across the agency’s client roster, supporting campaign setup and monitoring, performance analysis, media proposals, and coordination with internal teams and vendors. The planner is expected to develop proficiency with internal buying and reporting tools and paid social platforms, while learning under manager and supervisor direction. The role also includes ongoing learning through agency sessions, vendor meetings, and internal and external development opportunities. Horizon Media describes itself as an equal opportunity workplace and an organization committed to diversity, equity, inclusion, and belonging.

Requirements

Strong, effective communication skills.
Problem-solving ability and capacity to develop creative solutions.
Attention to detail and strong organizational skills.
Effective time management and comfort handling multiple timelines and deliverables.
Comfort working with large sets of data and numbers.
Ability to be a helpful team player with business maturity in a professional setting and willingness to roll up sleeves.
Ownership of work and accountability.
Ability to thrive in an agile, fast-paced environment and proactively seek feedback.
Results- and solutions-oriented approach; consistently motivated, proactive, and resourceful.
Interest in the media landscape, specifically paid social, and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

At least 1 year of previous paid social media experience.
Experience buying ads on Facebook and Instagram; experience with additional platforms is preferred.
Proficiency with Microsoft Excel and PowerPoint.
Exposure to advanced targeting and retargeting tactics in social media.
Comfort owning and managing social media budget or investment levels.

Responsibilities

Develop proficiency in internal buying and reporting tools, platform interfaces, and native tools used for competitive analysis, digital consumption support, plan development, and reporting.
Support measurement planning, pixel generation, and third-party ad tracking needs under manager direction.
Traffic campaign assets, including creative and required tracking tags.
Perform quality assurance of tracking functionality and creative units, identifying and resolving issues.
Create post-launch campaign information, such as screenshots, links, and placement information, to demonstrate proof of placement to clients.
Generate insertion orders in internal systems to reserve advertising space, ensure plan details are accurate, and confirm delivery according to protocol.
Support setup of client paid social campaigns and posts through paid social platforms and third-party buying tools under manager oversight and direction.
Complete and monitor internal team and client-facing financial tracking documents.
Monitor pacing and optimizations of active social campaigns across the client roster daily.
Develop high-level performance insights and recommendations for active client campaigns with the manager.
Own reporting for the client roster, communicate campaign issues proactively to internal teams and managers, and assist with reporting and data collection outside the roster as needed.
Support development of paid social campaign proposals across the active client roster.
Learn to create and present media-specific documents, including RFPs, media plans, objectives and strategies decks, and related materials; assist with proposal analysis and partner negotiations.
Monitor emerging opportunities and applications in paid social and apply relevant knowledge.
Assist with vendor meeting communications, internal weekly and monthly status documents, and team deliverables calendars.
Maintain active communication with internal client roster teams to manage timelines and cross-functional meetings.
Build relationships with other internal teams, such as Analytics and Digital.
Participate in larger team projects under direct supervisor oversight.
Attend agency learning sessions and vendor meetings.
Participate in internal and external learning and development opportunities, such as Facebook Blueprint and Twitter Flight School.