Senior Planner, Social (Temp)

Horizon Media•New York, NY

5d•$1,275 - $1,635•Hybrid

About The Position

Horizon Next is a data-driven marketing organization providing strategic leadership to help clients grow through brand strategy, media planning and investment, and analytics across channels. The Senior Planner, Social supports paid social campaigns and strategy, working with internal teams, clients, partners, and creative agencies to plan, execute, analyze, and optimize campaigns. The role also contributes to reporting, partner relationships, and the development and training of junior team members.

Requirements

At least 1.5 years of previous paid social media experience.
Knowledge of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram.
Ability to manage social media budgets and investment levels.
Strong writing and presentation skills.
Strong time management and organizational skills, with the ability to work independently.
Problem-solving skills, foresight, and the ability to develop creative solutions.
Attention to detail and commitment to follow through.
Ability to adapt and succeed in a fast-paced environment.
Team-oriented approach and willingness to contribute hands-on.
Interest in social media and keeping up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

Experience buying ads on social platforms in addition to Facebook and Instagram.

Responsibilities

Lead requests for proposals and reviews of social partners, analyze proposals, and drive partner negotiations.
Oversee social media buys from setup and keyword selection through targeting, optimization, pacing, and reporting.
Determine campaign setup, testing methodologies, reporting requirements, and optimization requirements.
Monitor and report campaign performance, proactively communicating issues to internal teams and clients.
Oversee trafficking and site tagging, confirm sites are enabled and functioning, and quality-assure pixels.
Review junior team members’ work and provide training for campaign execution.
Issue specifications documents and ensure creative materials are received.
Work with the Digital team on post-campaign reconciliation and billing.
Help develop strategic social plans with Digital and Business Solutions teams.
Integrate social insights, data, research, and analytics into planning recommendations.
Coordinate with other Horizon Next teams to develop integrated client relationships and relevant extensions.
Participate in planning brainstorms and consideration-set development.
Lead vendor discovery and outreach with the Supervisor to identify innovative tactics.
Monitor trends, tools, opportunities, and emerging developments in paid social media.
Create and present media plans, objectives, strategy decks, and related materials.
Analyze data and client feedback to develop recommendations and campaign optimizations.
Contribute to optimization strategies and communicate challenges and opportunities to internal teams and clients.
Use in-campaign and post-campaign data to optimize campaigns and draw conclusions about client business goals.
Help junior team members analyze large datasets, think critically, and identify actionable implications.
Collaborate with Analytics and Business Intelligence teams to aggregate data and standardize it across accounts.
Lead reporting calls and deliver insights to clients.
Provide accurate and valid data for account dashboards and Excel trackers as needed.
Collaborate with partners, creative agencies, and Business Solutions during planning.
Work with the Supervisor to identify problems and recommend solutions, and keep the Supervisor informed about deliverable status and timing.
Work effectively with other departments, including Business Solutions, Traffic, and Operations.
Apply knowledge of clients’ businesses and industries to strengthen relationships.
Support the development of junior team members, train Assistant Planners, and onboard new Planners.
Conduct ongoing learning sessions for junior team members.
Participate in interviews for junior team member roles.
Provide education and training on best practices, media principles, and the industry.