Planner, Social Marketplace

Horizon Media•Los Angeles, CA

3d•Hybrid

About The Position

The Planner, Social Marketplace supports paid social campaign planning, setup, execution, reporting, and relationship management across an active client roster. The role helps develop proficiency with internal buying and reporting tools and platform interfaces, supports measurement and tracking, manages campaign assets and quality assurance, and monitors campaign pacing and performance. The Planner also contributes to media proposals and planning documents, maintains communication with internal teams, and participates in learning and development activities. The role is based at Horizon Media, a marketing and advertising firm with offices in New York City, Los Angeles, and Toronto. The posting identifies the position as hybrid.

Requirements

Strong, effective communication skills.
Problem-solving ability and capacity to develop creative solutions.
Detail orientation and strong organizational skills.
Effective time management and comfort handling multiple timelines and deliverables.
Comfort working with large sets of data and numbers.
Helpful team-player approach and business maturity in a professional setting, with willingness to roll up sleeves.
Ownership of work and accountability.
Ability to thrive in an agile, fast-paced environment and proactively seek feedback.
Results- and solutions-oriented, consistently motivated, proactive, and resourceful.
Interest in the media landscape, particularly paid social, and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Nice To Haves

At least 1 year of previous paid social media experience.
Experience buying ads on Facebook and Instagram; experience with additional platforms is preferred.
Proficiency with Microsoft Excel and PowerPoint.
Exposure to advanced social targeting and retargeting tactics.
Comfort owning and managing social media budget and investment levels.

Responsibilities

Develop proficiency in internal buying and reporting tools, platform interfaces, and native tools used for competitive analysis, digital consumption support, plan development, and reporting.
Support measurement planning, pixel generation, and third-party ad tracking needs under manager direction.
Traffic creative assets and required tracking tags.
Perform quality assurance of tracking functionality and creative units, identifying and resolving issues.
Create post-launch campaign information, including screenshots, links, and placement details, to demonstrate proof of placement for clients.
Generate insertion orders in internal systems to reserve advertising space, ensure plan details are accurate, and confirm delivery according to protocol.
Support setup of client paid social campaigns and posts through paid social platforms and third-party buying tools, with manager oversight.
Complete and monitor internal team and client-facing financial tracking documents.
Monitor pacing and optimize active social campaigns across the client roster daily.
Generate high-level performance insights and recommendations for active client campaigns in coordination with the manager.
Own client roster campaign-performance reporting, proactively communicate issues to internal teams and managers, and assist with reporting and data collection outside the client roster as needed.
Support development of paid social campaign proposals across the active client roster.
Learn to create and present RFPs, media plans, objectives and strategy decks, and related materials; assist with proposal analysis and partner negotiations.
Monitor emerging paid social media opportunities and applications, and apply relevant knowledge.
Assist with vendor meeting communications, internal weekly and monthly status documents, and team deliverables calendars.
Maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
Build relationships with internal partner teams, such as Analytics and Digital.
Participate in larger team projects with direct oversight from a Supervisor.
Attend agency learning sessions and vendor meetings, and participate in internal and external learning and development opportunities.