Senior Planner, Social (Temp)

Horizon Media•New York, NY

4d•Hybrid

About The Position

Horizon Next is a data-driven marketing organization that provides strategic leadership to accelerate client growth through brand strategy, media planning and investment, and analytics across channels. The Senior Planner, Social leads paid social campaign execution, contributes to social strategy and planning, analyzes performance, manages relationships with internal teams and partners, and supports the development of junior team members. The position is temporary, as indicated by the job title. The role oversees campaigns from proposal review and negotiations through setup, targeting, optimization, pacing, reporting, trafficking, tagging, quality assurance, and reconciliation. It also develops strategic plans with other teams, applies data and insights to campaign recommendations, communicates results to clients, and helps ensure accurate reporting and effective collaboration.

Requirements

At least 1.5 years of previous paid social media experience.
Strong writing and presentation skills.
Strong time management and organizational skills, with the ability to work independently.
Problem-solving ability, foresight, and the ability to develop creative solutions.
Attention to detail and commitment to follow through.
Ability to work flexibly and effectively in a fast-paced environment.
Strong teamwork skills and willingness to take a hands-on approach.
Interest in the social media landscape and desire to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram.

Nice To Haves

Knowledge of advanced analytics and performance media.
Familiarity with marketing principles, analytics, and concepts.
Experience buying ads on additional social platforms.
Comfort owning and managing social media budgets and investment levels.

Responsibilities

Lead creation and review of requests for proposals from social partners, analyze proposals, and drive partner negotiations.
Oversee social media buys from setup and keyword selection through targeting, optimization, pacing, and reporting.
Determine campaign setup, testing methods, reporting requirements, and optimization requirements.
Monitor and report campaign performance, proactively communicating issues to internal teams and clients when necessary.
Oversee trafficking and site tagging, confirm sites are enabled and functioning, and quality-assure pixels.
Review junior team members’ work and provide training for campaign execution.
Issue specifications documents and ensure creative materials are received.
Work with the Digital team on post-campaign reconciliation and billing.
Develop strategic social plans with the Digital and Business Solutions teams and integrate social insights, data, research, and analytics into recommendations.
Collaborate with other Horizon Next teams and participate in planning brainstorms.
Work with the Supervisor on new vendor discovery and outreach for innovative tactics.
Monitor trends, tools, opportunities, and developments in paid social media.
Create and present media plans, objectives and strategy decks, and related documents.
Analyze campaign data and client feedback to recommend optimizations and configure, operate, and optimize campaigns to meet client objectives.
Communicate optimization challenges and opportunities to internal teams and clients, and use campaign data to draw conclusions about client business goals.
Help junior team members analyze large datasets, apply critical thinking, and identify actionable implications.
Collaborate with Analytics and Business Intelligence teams to aggregate data and standardize it across accounts.
Lead reporting calls and deliver insights to clients.
Provide accurate and valid data for account dashboards and Excel trackers as needed.
Collaborate with partners, creative agencies, and Business Solutions during planning; identify problems and recommend solutions with the Supervisor.
Keep the Supervisor informed about deliverable status and timing and work effectively with other departments.
Apply knowledge of current or previous clients’ businesses and industries to strengthen relationships.
Support junior team members’ development, train Assistant Planners, and onboard new Planners.
Conduct ongoing learning sessions, participate in interviews for junior team roles, and provide education on best practices, media principles, and the industry.