Media Manager

Home Depot•Summit, NJ

About The Position

The Manager, Media oversees traditional and digital investments for national and regional advertising and influences corporate omni-channel strategy. The role works with enterprise stakeholders and business and initiative leaders to understand customer, business, and communication goals, and oversees the creation and execution of omni-channel plans within the overall marketing mix. It analyzes industry trends, channel results, and the business environment to improve strategies and recommendations; manages the omni-channel budget; supports measurement, results reporting, and insights; and helps direct agency planning, buying, and activation.

Requirements

  • Must be at least 18 years of age.
  • Must be legally permitted to work in the United States.
  • At least 5 years of work experience.
  • Master's degree or equivalent degree in a field of study related to the job, as typically acquired through completion of a master's degree program.
  • Proficiency in Excel, Word, and PowerPoint.
  • Ability to manage and prioritize multiple tasks and responsibilities; be organized and communicate effectively.
  • Working knowledge of marketing, finance, advertising, merchandising, and operations.
  • Ability to build effective partnerships throughout the organization.
  • Strong presentation skills and ability to gain alignment on recommendations.
  • Strategic thinking and ability to conceptualize and build integrated omni-channel plans.
  • Ability to combine strategic direction with hands-on tactical execution.

Nice To Haves

  • Omni-channel agency planning or buying experience.
  • Previous client-side omni-channel planning experience.
  • Previous leadership, mentoring, or coaching experience.
  • Retail or multi-outlet advertising experience.
  • Master's degree.
  • Strong leadership abilities and experience supporting or mentoring team members.
  • Track record of building cross-functional relationships with internal teams and external agency and platform partners.
  • Highly organized approach.
  • Ability to partner with omni-channel strategy leads and stakeholders on strategic, long-term planning and envision future customer needs.

Responsibilities

  • Manage and steward omni-channel investments and budgets.
  • Partner with omni-channel partners, stakeholders, and business and initiative leaders to develop channel recommendations supporting customer, business, and marketing goals.
  • Help direct media agencies and/or supervise direct reports in creating and executing department-level omni-channel plans.
  • Support analysis of channel-performance and audience-behavior reporting and apply learnings to current and future planning.
  • Develop and maintain relationships with omni-channel stakeholders and business and initiative leaders across the enterprise.
  • Test and learn about emerging omni-channel trends and opportunities to support frictionless customer experiences, drive the business, and create competitive advantage.
  • Analyze industry trends, channel results, and the business environment to improve strategies and planning recommendations.
  • Support channel measurement, results reporting, and insights; help direct agency planning, buying, and activation.
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