Media Executive - Kait

Gray Media•Jonesboro, AR

About The Position

KAIT is seeking a self-motivated consultant to grow the station’s local broadcast and digital revenue. This account executive sales role focuses on identifying, qualifying, and acquiring high-quality clients with significant short- and long-term revenue potential, then connecting them with marketing solutions to help grow their businesses. The successful candidate will own the full sales cycle, build productive client relationships through marketing expertise and consultancy, and work toward revenue and budget goals. The position offers potential for growth and success. KAIT-TV is the ABC/NBC/CW affiliate in Jonesboro, Arkansas, and Gray Media is a multimedia company headquartered in Atlanta, Georgia.

Requirements

  • Two to five years of B2C or B2B outside consultative sales experience.
  • Effective prospecting and demonstrated revenue pipeline-building skills.
  • Ability to think critically and design solutions for complex problems.
  • Ability to manage ambiguity and unexpected change successfully.
  • Willingness to learn and accept best practices and feedback for continuous improvement.
  • Ability to consistently deliver results through perseverance, humility, and a positive outlook in the face of challenges.
  • Comfort selling to, challenging, and building trust-based, value-added relationships with executives, including Chief Marketing Officers, Chief Sales Officers, Sales Operations leaders, and Marketing VPs and Managers.

Nice To Haves

  • Media advertising sales experience.

Responsibilities

  • Research market opportunities, generate or follow up on warm and cold sales leads, and manage an active pipeline of potential revenue.
  • Own the full sales cycle from prospecting through closing and meet new-business revenue and budget goals.
  • Provide marketing insights, recommendations, and consultancy to build productive, long-lasting client relationships.
  • Maintain a consistent sales pipeline, build pipeline velocity, and forecast accurately each month.
  • Design, write, and present marketing presentations.
  • Meet or exceed sales expectations, goals, and budgets, and manage a book of sales revenue for retention and growth.
  • Manage a book of business using multiple CRM and client management tools and software.
  • Communicate and collaborate effectively with KAIT departments and support staff.
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